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==1939–1940== |
==1939–1940== |
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[[File:United2.png|center|200px]] |
[[File:United2.png|center|200px]] |
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+ | ==1940–1961== |
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− | ==1940–1954== |
+ | ===1940–1954=== |
[[File:United Airlines 50s.png|150px|center]] |
[[File:United Airlines 50s.png|150px|center]] |
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− | This logo was introduced in the early 1940s.[http://www.united.com/page/article/0,6867,2533,00.html] It was a simplification of an earlier shield logo |
+ | This logo was introduced in the early 1940s.[http://www.united.com/page/article/0,6867,2533,00.html] It was a simplification of an earlier shield logo first introduced in 1936. |
− | ==1954–1960== |
+ | ===1954–1960=== |
[[File:United Air Lines 1955.png|200px|center]] |
[[File:United Air Lines 1955.png|200px|center]] |
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− | Around the early 1950s, the shield logo was altered |
+ | Around the early 1950s, the shield logo was altered with a slight slant added. |
− | ==1960–1961== |
+ | ===1960–1961=== |
[[File:UnitedAir1965_2.svg|200px|center]] |
[[File:UnitedAir1965_2.svg|200px|center]] |
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− | + | Another change to the logo came around the early 1960, when United merged with [[Capital Airlines]]. The word "United" was made bigger and the rest of the name disappeared from the icon.[http://www.united.com/page/article/0,6867,2693,00.html] |
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==1961–1974== |
==1961–1974== |
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[http://www.united.com/page/article/0,6867,2693,00.html] |
[http://www.united.com/page/article/0,6867,2693,00.html] |
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+ | ==1974–2010== |
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− | ==1974–1993== |
+ | ===1974–1993=== |
[[File:United_Airlines_1974.svg|center|250px]] |
[[File:United_Airlines_1974.svg|center|250px]] |
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− | In September 1974, United introduced a new logo designed by famed logo creator [[Saul Bass]].[http://www.united.com/page/article/0,6867,2487,00.html] The logo features a stylized U that is slanted |
+ | In September 1974, United introduced a new logo designed by famed logo creator [[Saul Bass]].[http://www.united.com/page/article/0,6867,2487,00.html] The logo features a stylized U that is slanted 68 degrees. It is sometimes nicknamed "the tulip". |
<gallery position="center" bordercolor="transparent"> |
<gallery position="center" bordercolor="transparent"> |
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</gallery> |
</gallery> |
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− | ==1993–1998== |
+ | ===1993–1998=== |
[[File:United_Airlines_logo_1993.svg|center|250px]] |
[[File:United_Airlines_logo_1993.svg|center|250px]] |
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− | ==1998–2010== |
+ | ===1998–2010=== |
[[File:United Airlines.svg|250px|center]] |
[[File:United Airlines.svg|250px|center]] |
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− | + | In 1998, United started implementing a new identity created by [[Pentagram]]. |
|
<gallery position="center" bordercolor="transparent"> |
<gallery position="center" bordercolor="transparent"> |
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File:United livery 00s.jpg|United livery. Author: Cliff |
File:United livery 00s.jpg|United livery. Author: Cliff |
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*[http://pentagram.com/en/portfolio/identities/united-airlines.php Pentagram] |
*[http://pentagram.com/en/portfolio/identities/united-airlines.php Pentagram] |
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+ | ==2010–present== |
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− | == |
+ | ===May–October 2010=== |
[[File:United Airlines 2010.svg|250px|center]] |
[[File:United Airlines 2010.svg|250px|center]] |
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− | In 2010, United acquired [[Continental Airlines]] in a merger |
+ | In 2010, United acquired [[Continental Airlines]] in a merger completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United. |
*[http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100503005793&newsLang=en] |
*[http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100503005793&newsLang=en] |
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</gallery> |
</gallery> |
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− | ==October 2010–present== |
+ | ===October 2010–present=== |
[[File:United_Airlines_Logo.svg|250px|center]] |
[[File:United_Airlines_Logo.svg|250px|center]] |
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<gallery position="center" bordercolor="transparent"> |
<gallery position="center" bordercolor="transparent"> |
Revision as of 18:12, 14 December 2017
1940–1954 | 1954–1961 | |||||
1930–1933 | 1933–1935 | 1935–1939 | 1939–1940 | 1940–1954 | 1954–1961 | 1960–1961 |
1974–1993 | 1993–1998 | |||||
1961–1974 | 1974–1993 | 1993–1998 | 1998–2010 | 2010 | 2010–present |
1930–1933
1933–1935
1935–1939
1939–1940
1940–1961
1940–1954
This logo was introduced in the early 1940s.[2] It was a simplification of an earlier shield logo first introduced in 1936.
1954–1960
Around the early 1950s, the shield logo was altered with a slight slant added.
1960–1961
Another change to the logo came around the early 1960, when United merged with Capital Airlines. The word "United" was made bigger and the rest of the name disappeared from the icon.[3]
1961–1974
An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
1974–2010
1974–1993
In September 1974, United introduced a new logo designed by famed logo creator Saul Bass.[5] The logo features a stylized U that is slanted 68 degrees. It is sometimes nicknamed "the tulip".
1993–1998
United received a new image in 1993 from CKS Partners.[6]
1998–2010
In 1998, United started implementing a new identity created by Pentagram.
2010–present
May–October 2010
In 2010, United acquired Continental Airlines in a merger completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
October 2010–present
The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only has the word "United" on it and it is written in capital letters using a simple sans serif font.[8][9][10]
The merger was officially completed on October 1, 2010.[12]
External links