Changes: United Airlines

Revision as of 01:23, 19 January 2020


				1940–1954	1954–1960
1930–1933	1933–1935	1935–1939	1939–1940	1940–1954	1954–1960	1960–1961


1961–1974	1974–1993	1993–1998	1998–2010	April–August 2010	August 2010–2019	2019–present

1930–1933

1933–1935

1935–1939

1939–1940

SVG NEEDED

1940–1961

1940–1954

File:United Airlines 50s.png

SVG NEEDED

This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.

1954–1960

File:United Air Lines 1955.png

SVG NEEDED

Around the early 1950s, the shield logo was altered with a slight slant added.

1960–1961

Another change to the logo came around the early 1960, when United merged with Capital Airlines. The word "United" was made bigger and the rest of the name disappeared from the icon.

1961–1974

An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.

1974–2010

1974–1993

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname; "the tulip".

1993–1998

In 1993, the United tulip and brand was refreshed by CKS Partners.

1998–2010

In 1998, United started implementing a new identity created by Pentagram. However, this would not show up on aircraft until early 2004

2010–present

April–August 2010

In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

August 2010–2019

The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. The merger was officially completed on October 1, 2010.

2019–present

In April 2019, United Airlines introduced their new livery, and at the same time, they update the logo color with their brand new "United Blue".

@@ Line 1: / Line 1: @@
-{{ImageTOC-15
+{{ImageTOC
-|image1=Airlines2.svg|head1=1930-1933
+|Airlines2.svg|1930–1933
-|image2=UnitedAirlines1933.svg|head2=1933-1935
+|UnitedAirlines1933.svg|1933–1935
-|image3=UnitedAirlines1935.svg|head3=1935-1939
+|UnitedAirlines1935.svg|1935–1939
-|image4=United Air Lines 1937.png|head4=1939–1940
+|United Air Lines 1937.png|1939–1940
-|image5=United Airlines 50s.png|head5=1940–1954
+|United Airlines 50s.png|1940–1954
-|image6=United Air Lines 1955.png|head6=1954–1961
+|United Air Lines 1955.png|1954–1960
-|image7=UnitedAir1965 2.svg|head7=1961–19??
+|UnitedAir1965 2.svg|1960–1961
-|image8=UnitedAir1969.svg|width8=30px|head8=1960–1974
+|UnitedAir1969.svg|1961–1974
-|image9=United Airlines 80s.png|head9=1974–1993
+|United_Airlines_1974.svg|1974–1993
-|image10=United Airlines 1993.png|head10=1993–1998
+|United_Airlines_logo_1993.svg|1993–1998
-|image11=United Airlines.svg|head11=1998–2010
+|United Airlines.svg|1998–2010
-|image12=United Airlines 2010.svg|head12=2010
+|United Airlines 2010.svg|April–August 2010
+|United Airlines Logo.svg|August 2010–2019
-|image13=United logo 2010.png|head13=2010–present
+|United_Airlines_2019.svg|2019–present
 }}
-*[http://www.united.com/page/middlepage/0,6998,2286,00.html United Airlines - History]
-*[http://www.vintageadbrowser.com/search?q=united+airlines Vintage Ad Browser]
-*[http://www.timetableimages.com/ttimages/ua.htm Airline Timetable Images]
-*[http://www.airtimes.com/cgat/usc/united/gal/uagal30.htm AirTimes]
 ==1930–1933==
-[[File:Airlines2.svg|center|300px]]
+[[File:Airlines2.svg|center|250px]]
 ==1933–1935==
-[[File:UnitedAirlines1933.svg|center|300px]]
+[[File:UnitedAirlines1933.svg|center|250px]]
 ==1935–1939==
-[[File:UnitedAirlines1935.svg|center|300px]]
+[[File:UnitedAirlines1935.svg|center|250px]]
 ==1939–1940==
 [[File:United2.png|center|200px]]
+{{SVG needed}}
-==1940–1954==
-[[File:United Airlines 50s.png|150px|center]]
+==1940–1961==
-This logo was introduced in the early 1940s.[http://www.united.com/page/article/0,6867,2533,00.html] It was a simplification of an earlier shield logo, first introduced in 1936.
+===1940–1954===
+[[File:United Airlines 50s.png|200px|center]]
+{{SVG needed}}
-==1954–1961==
+This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo first introduced in 1936.
+===1954–1960===
 [[File:United Air Lines 1955.png|200px|center]]
+{{SVG needed}}
-Around the early 1950s, the shield logo was altered when a slight slant was added.
+Around the early 1950s, the shield logo was altered with a slight slant added.
+===1960–1961===
+[[File:UnitedAir1965_2.svg|250px|center]]
+Another change to the logo came around the early 1960, when United merged with [[Capital Airlines (United States)|Capital Airlines]]. The word "United" was made bigger and the rest of the name disappeared from the icon.
-==1961–196?==
+==1961–1974==
-[[File:UnitedAir1965_2.svg|200px|center]]
+[[File:UnitedAir1969.svg|center|100px]]
-Yet another change came around the early 1960s, when United merged with [[Capital Airlines]]. The word "United" was made bigger, and the rest of the name disappeared from the icon.[http://www.united.com/page/article/0,6867,2693,00.html]
-==1960–1974==
-<p style="text-align:center;">[[File:UnitedAir1969.svg|center|100px]]</p>
 An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
+<gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center">
+United1960.jpg|1960s aircraft livery
+United_Airlines_DC-10_N1803U.jpg|1972 UAL DC-10 livery
-<gallery position="center" bordercolor="transparent">
-United1960.jpg
-United_Airlines_DC-10_N1803U.jpg|UAL DC-10, circa 1972.
 </gallery>
+==1974–2010==
-[http://www.united.com/page/article/0,6867,2693,00.html]
+===1974–1993===
+[[File:United_Airlines_1974.svg|center|300px]]
-==1974–1993==
+In September 1974, United introduced a new logo designed by famed logo creator [[Saul Bass]]. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname; "the tulip".
-[[File:United_Airlines_1974.svg|center|250px]]
+<gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center">
+File:United livery 80s.jpg|1974 aircraft livery
-In September 1974, United introduced a new logo designed by famed logo creator [[Saul Bass]].[http://www.united.com/page/article/0,6867,2487,00.html] The logo features a stylized U that is slanted by 68 degrees. It is sometimes nicknamed "the tulip".
+ual.jpg|United Airlines Headquarters
-<gallery position="center" bordercolor="transparent">
-File:United livery 80s.jpg|United livery. Author: contri
 </gallery>
+===1993–1998===
+[[File:United_Airlines_logo_1993.svg|center|300px]]
-==1993–1997==
+In 1993, the United tulip and brand was refreshed by [[CKS Partners]].
-[[File:United_Airlines_logo_1993.svg|center|250px]]
+<gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center">
+File:United livery 90s.jpg|1993 aircraft livery
-United received a new image in 1993 from [[CKS Partners]].[http://www.identityworks.com/articles/spaeth1993.pdf]
-<gallery position="center" bordercolor="transparent">
-File:United livery 90s.jpg|United livery. Author: H. Michael Miley
 </gallery>
+===1998–2010===
+[[File:United Airlines.svg|300px|center]]
+In 1998, United started implementing a new identity created by [[Pentagram]].  However, this would not show up on aircraft until early 2004
-==1998–2010==
+<gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center">
-[[File:United Airlines.svg|250px|center]]
+We Are United.jpg|2004 aircraft livery w/ 1998 branding
+File:United livery 00s.jpg|2004 aircraft livery
-During 1998, United started implementing a new identity, created by [[Pentagram]].
+tulip1.jpg|United Boeing 747 livery
+tulip2.jpg|United Boeing 747 livery
-<gallery position="center" bordercolor="transparent" widths="310" orientation="none" spacing="medium">
-File:United livery 00s.jpg|United livery. Author: Cliff
-tulip1.jpg|United Boeing 747
 </gallery>
+==2010–present==
-*[http://pentagram.com/en/portfolio/identities/united-airlines.php Pentagram]
+===April–August 2010===
-==May–August 2010==
 [[File:United Airlines 2010.svg|250px|center]]
+In 2010, United acquired [[Continental Airlines]] in a merger completed later that year. Initially, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
+<gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center">
+File:United livery 2010.jpg|Planned aircraft livery
+</gallery>
+===August 2010–2019===
-In 2010, United acquired [[Continental Airlines]] in a merger that will be completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
+[[File:United Airlines Logo.svg|250px|center]]
+The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. The merger was officially completed on October 1, 2010.
+<gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center">
+united_airlines011.png|Full name variant (used during [https://web.archive.org/web/20170901224656/https://cdn.crowdrise.com/UAHarveyRelief Hurricane Harvey Relief Efforts]) {{SVG needed gallery}}
+</gallery>
+*[http://houston.bizjournals.com/houston/stories/2010/08/09/daily27.html Houston Business Journal - Continental, United unveil new logo]
+*[http://www.sfgate.com/cgi-bin/blogs/cmcginnis/detail?blogid=181&entry_id=69912 SFGate - “New” United tweaks new logo and livery]
+*[http://blog.seattlepi.com/aerospace/archives/217668.asp Seattle Pi - Continental and United update post-merger logo, livery]
+*[http://www.underconsideration.com/brandnew/archives/follow-up_united_airlines.php Brand New - Follow-up: United Airlines]
+===2019–present===
-*[http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100503005793&newsLang=en]
+[[File:United_Airlines_2019.svg|250px|center]]
+In April 2019, United Airlines introduced their new livery, and at the same time, they update the logo color with their brand new "United Blue".
-<gallery position="center" bordercolor="transparent">
+<gallery widths="150" position="center" bordersize="none" bordercolor="transparent" captionalign="center">
-File:United livery 2010.jpg|Suggested livery for the new airline.
+united_airlines_4p_stacked_rgb_r.png|Full name variant{{SVG needed gallery}}
+United_star-alliance.png|[[Star Alliance]] version
 </gallery>
+==External links==
-==August 2010–present==
+*[http://www.vintageadbrowser.com/search?q=united+airlines Vintage Ad Browser]
-[[File:United_Airlines_Logo.svg|250px|center]]
+*[http://www.timetableimages.com/ttimages/ua.htm Airline Timetable Images]
+*[http://www.airtimes.com/cgat/usc/united/gal/uagal30.htm AirTimes]
-[[File:United livery 2010 updated.jpg|thumb|Altered livery for the new airline.]]
-The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only have the word "United" on it and it is written in capital letters using a simple sans serif font.[http://houston.bizjournals.com/houston/stories/2010/08/09/daily27.html][http://www.sfgate.com/cgi-bin/blogs/cmcginnis/detail?blogid=181&entry_id=69912][http://blog.seattlepi.com/aerospace/archives/217668.asp]
-*[http://unitedcontinentalmerger.com/new-visual-brand-identity-new-united-airlines Press release][http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100811006348&newsLang=en]
-*[http://www.underconsideration.com/brandnew/archives/follow-up_united_airlines.php Brand New]
-The merger was officially completed on October 1, 2010.[http://ir.unitedcontinentalholdings.com/phoenix.zhtml?c=83680&p=irol-newsArticle&ID=1478014&highlight=]
 {{Star Alliance}}
 [[Category:Airlines]]
 [[Category:Airlines in the United States]]
+[[Category:Star Alliance]]
+[[Category:Chicago]]
 [[Category:Illinois]]
-[[Category:Star Alliance]]
+[[Category:United States]]
 [[Category:1930]]