United Way of America

Community Chest

1922–1952

United Fund of America

1952–1970

United Way

1970-1972

Designer:  Unknown

Typography:  Egyptienne (United Way) Venus Extended (of America)

Launched:  July 13, 1970

1972–2004

SVG NEEDED

Designer:  Saul Bass

Typography:  Custom

Launched:  April 1972

Variants of this logo are still used in Canada and other countries.

• The story behind... - Kiplinger's Personal Finance on Google Books, November 1972

2003-2004 (prototypes)

Designer:  FutureBrand

Typography:  Unknown (prototype 1) ITC Officina Serif Pro Bold (modified; prototypes 2 through 4)

Launched:  2003-2004

2004–2024

Designer:  FutureBrand

Typography:  ITC Officina Serif Pro Bold (modified)

Launched:  May 2004

• Metro United Way selects new logo, modifies focus - Louisville Business First, June 3, 2004
• United Way Changing Logo - Dexigner, June 14, 2004

2024–present

Designer:  Unknown

Typography:  Unknown

Launched:  October 23, 2024

• United Way, October 23, 2024