PBS Kids Sprout was launched on September 26, 2005, by PBS, Comcast, Sesame Workshop, and HIT Entertainment as a preschool-oriented network, and replaced PBS Kids Channel, which was launched in 1999 and considered a commercial failure. This logo was designed by Rick Newcomb of Primal Screen. It also has the PBS Kids logotype in the flower.
Custom wordmarkOn-air: Chocolat (2009-2015) Century Gothic (2009-2015) Salt (2015-2017) Archer Bold (2015-2017)
Launched:
September 21, 2009
The logo was slightly modified in 2013, which was an alternate version of the 2005 logo without the "PBS Kids" text in the green flower. The previous logo was still used as an on-screen bug. Following Comcast's purchase of NBCUniversal, PBS, Sesame Workshop, and HiT Entertainment divested the channel, leaving NBCU to reach full ownership of the channel in 2013. Sprout used to be Universal Kids' preschool block until January 2018, when the block changed its name to Universal Kids Preschool.
Universal Kids
2017–2019
Designer:
Eloisa
Typography:
Gotham Black (modified) Futura Condensed Extra Bold (on-air)
Launched:
September 9, 2017
On May 1, 2017, NBCUniversal announced that Sprout would change its name to Universal Kids to broaden the network's programming. The logo resembles Universal Pictures' logo. The re-brand took effect on September 9. The lines of the globe were usually thin.
2019–2025
Designer:
Caspar Nonner Kill 2 Birds
Typography:
Frankfurter (modified) Helvetica Rounded Black (on-air) Avenir Next Rounded Demi (on-air)
Launched:
April 12, 2019
On April 12, 2019, Universal Kids unveiled a new logo. The font was changed and the text is stacked instead of being wrapped horizontally. The arches on the Universal globe now have thicker lines, end with rounded corners, and are recolored yellow.
On January 7, 2025, customer notices sent out by cable providers noted that Universal Kids would no longer be distributed to them as of March 6, 2025, with NBCUniversal confirming the closure and the network's wind-down date on January 13.[1][2]The network's closure comes after Comcast announced its intent to spin off most of NBCUniversal's cable properties into a separately-traded company—an announcement that had notably excluded Universal Kids.
After the network’s closure on March 6, 2025, some of its content continues to be seen through the Peacock platform.
