Logopedia
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This page only shows primary logo variants.
1912–1913 1912–1914 1914–1919 1919–1923 1923–1931 1931–1936 1936–1947
1912–1913 1912–1914 1914–1919 1919–1923 1923–1931 1931–1936 1936–1947
1947–1963 1963 1963–1990 1990–1997 1997–2012 2012–present 2021–present (print)
1947–1963 1963 1963–1990 1990–1997 1997–2012 2012–present 2021–present (print)

Universal Film Manufacturing Company

1912–1913

Image 2021-07-14 102035
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1912–1914

Universal Films 1912

1914–1919

Universal 1914
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1919–1923

Universal1912
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Universal Pictures (first era)

1923–1931

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1931–1936

Universal 1929
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1936–1947

Universal 1936
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Designer:  Alexander Golitzen
Typography:  Unknown
Launched:  May 11, 1936

Universal International

1947–1963

Universal International – 1947

Universal Pictures (second era)

1963

Universal Pictures 1963
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1963–1990

Universal Logo 1963
Designer:  Eyvind Earle
Universal Title and Optical
Typography:  Futura Bold (On-screen logo)
Launched:  June 26, 1963

Universal Studios

1990–1997

Universal Studios 1990 (Bylineless)
Designer:  Eric von Schmidt
The Chandler Group
Flip Your Lid Animation (on-screen logo)
James Horner (music)
Typography:  Custom lettering based on Copperplate Gothic
Launched:  May 25, 1990

1997–2012

Universal Studios 1997
Designer:  Identica Partnership (logo)
Picturemill (on-screen logo)
Jerry Goldsmith (music)
Typography:  Universal Secondary Headline
Launched:  December 9, 1996 (reveal)
May 19, 1997 (on-screen)

Following the dissolution of MCA, Universal Studios introduced a brand new logo on December 9, 1996, and was given a proper animation to accompany it in 1997, which first appeared on The Lost World: Jurassic Park.

Despite being replaced in 2012, this logo is still used by Universal Pictures International, and Universal Music Group (the latter broke up from the studio in 2004). Universal Sony Pictures Home Entertainment also used it until 2023, when All Interactive Distribution took over physical media distribution. A stylised version is used for Universal Animation Studios.

Universal Studios (2012–2016)/Universal Pictures (third era, 2016–present)

2012–present

Universal Studios 2013 Print II
Designer:  Weta Digital
Brian Tyler (music; rearranged from Jerry Goldsmith)
Typography:  Universal Tertiary
Launched:  January 10, 2012 (reveal)
February 19, 2012 (on-screen)

To commemorate the studio's 100th anniversary, Universal's logo was given a dramatic overhaul, alongside a reorchestration of the previous logo's fanfare (rearranged and conducted by Brian Tyler). It was first revealed on January 10, 2012, before officially replacing the previous one starting with Dr. Seuss' The Lorax on February 19[a] of the same year.

2021–present (print)

Universal Pictures 2021
Designer:  Brian Jackson
(based on the previous logo by Weta Digital)
Typography:  Nebula (custom-designed)
Launched:  June 12, 2021

On June 12, 2021, the print logos of Universal and its associated sub-brands were redrawn to work better at small sizes.

Notes

a. Dr. Seuss' The Lorax originally premiered at Universal Studios Hollywood on February 19, 2012, before coming out everywhere else on March 2 of the same year.

Independent Moving Pictures
International Pictures
Universal Pictures

External links


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