For the second incarnation of USA Network in Latin America, see USA Network (Latin America).

This page only shows primary logo variants.
For other related logos and images, see:
1994–1996 1996–1999 1999–2001 2001–2002 2002–2004
1994–1996 1996–1999 1999–2001 2001–2002 2002–2004
2004–2007 2007–2011 2011–2013 2013–2018 2018–present
2004–2007 2007–2011 2011–2013 2013–2018 2018–present

USA Network[]


USA Network logo original

Universal TV was originally released as USA Network in Latin America.


USA Network 1996


USA 3 en 1 2000

This logo was used during the "3-in-1" era of the channel, which had three separately-branded programming strands: Calle 13 (Rua 13 in Brazil), Studio Universal and Sci Fi.


USA Network 1999


USA Network - Lee Entre Lineas
Logopedia InfoWhite SVG NEEDED

Universal Channel[]


UniversalLA 2004
Designer:  Aerodrome Pictures
Typography:  Unknown
Launched:  September 1, 2004

Universal Channel was launched in the autumn of 2004, becoming the new name of USA Network in Latin America.[1][2] The identity was created by Aerodrome Pictures.


Universal Channel logo
Designer:  Nailgun
Typography:  Unknown
Launched:  September 15, 2007

Universal Channel got an updated look on September 15, 2007.[3] This time the look was created by Nailgun.[4]


During 2007 and 2008, Universal Channel was expanding into Europe and Asia, using the same logo and graphics as the Latin American version.


Universal Channel 2010
Designer:  Heavenly
We Are Seventeen
Typography:  Gotham
Launched:  Unknown

As part of a relaunch of NBCUniversal's international channels, Universal Channel is given a new look in 2010. The new look was developed by Heavenly and We Are Seventeen. Heavenly also created the new logo.

  • [13] The music was created by Radium Audio.

The idents themselves use bright colours and feature lots of shiny spheres that interact with people.

Universal channel green logo

The new Universal Channel was rolled out region by region during 2010. The rollout included both existing versions of Universal Channel and several versions of Hallmark Channel.

  • Universal Channel was launched into Africa on March 24, 2010, when the African version of Hallmark Channel was rebranded.
  • The Japanese Sci Fi Channel became Universal Channel on April 1, 2010.[15][16]
  • The new look is introduced in Russia, the Baltics and CIS states on May 5, 2010 and in Poland and Romania on May 12.[17]
  • The Asian Universal Channel rebranded on June 24, 2010.[18][19]
  • On July 1, Hallmark Channel Australia became Universal Channel.[20]
  • On September 3, 2010, the Hallmark Channel in Hungar, the Czech Republic and Slovakia became Universal Channel.[21][22][23]
  • The UK version of Hallmark Channel became Universal Channel on October 18, 2010.[24][25] The presentation originally was different to other countries,[26] but introduced idents similar to the Latin American version of the channel. This change ocurred in March 2012.
  • On May 2, 2011, the Latin American version of Universal Channel was rebranded, with its own graphics package, designed by Roger, but based on elements designed by Heavenly and We Are Seventeen.
  • The Turkish and Greek versions were still not rebranded as of September 2010.


Universal Channel 2013
Designer:  Lee Hunt Associates
Red Bee Media
Typography:  Gotham
Launched:  May 3, 2013

Universal Channel started the rollout of its current logo on 3 May 2013. Alongside the new logo, a new slogan, "100% Characters", and a new purple and turqouise colour scheme was introduced.

This logo was launched in Latin America on July 1, 2013, simultaneously with a high-definition version of the channel in Brazil, where the channel started being verbally referenced to as "Canal Universal" (literally, "Universal Channel" in Portuguese).

Universal TV[]


Universal TV logo
Designer:  Flump Studio
Red Bee Media
Dalton Maag (UniObjektiv font)
Typography:  Gotham Black & Book (logo)
UniObjektiv (on-screen, modified version of Objektiv)
Bressay (on-screen)
Launched:  August 6, 2018 (Brazil)
October 1, 2018 (Hispanic America)

Universal Channel changed its name to Universal TV on August 6th in Brazil and on October 1st in Spanish-speaking countries.