Up TV

Not to be confused with the automobile manufacturer GMC.



2004–2010	2010–2013	2013–2014	2014–2018	2018–present

Gospel Music Channel[]

2004–2010[]

GMC[]

2010–2013[]

[1]

Up[]

2013–2014[]

SVG NEEDED

On June 1, 2013, GMC TV rebranded as Up to better reflect the channel's programming restructuring to focus more on family-oriented series and films over gospel music-related programs. It was originally going to rebrand on September 1, 2013, but it was moved up to June 1.

2014–2018[]

Around December 2014, Up quietly introduced a new revised logo. This logo has a more simplific color design than the previous logo and its wordmark is now lowercase.