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Gospel Music Channel.svg GMC Uplifting Entertainment Up Uplifting Entertainment UpTV new logo December 2014 S44940 h3 aa
2004–2010 2010–2013 2013–2014 2014–2018 2018–present

Gospel Music Channel

2004–2010

Gospel Music Channel.svg
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GMC

2010–2013

GMC Uplifting Entertainment
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[1]

Up

2013–2014

Up Uplifting Entertainment
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On June 1, 2013, GMC TV rebranded as Up to better reflect the channel's programming restructuring to focus more on family-oriented series and films over gospel music-related programs. It was originally going to rebrand on September 1, 2013, but it was moved up to June 1.

2014–2018

UpTV new logo December 2014
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Around December 2014, Up quietly introduced a new revised logo. This logo has a more simplific color design than the previous logo and its wordmark is now lowercase.

Up TV

2018–present

S44940 h3 aa


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