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Not to be confused with the automobile, GMC.

Contents

2004–2010 2010–2013 2013–2014 2014–2018 2018–present
2004–2010 2010–2013 2013–2014 2014–2018 2018–present

Gospel Music Channel

2004–2010

Gospel Music Channel logo.svg

GMC

2010–2013

GMC TV logo.svg

[1]

Up

2013–2014

Up Uplifting Entertainment.png
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On June 1, 2013, GMC TV rebranded as Up to better reflect the channel's programming restructuring to focus more on family-oriented series and films over gospel music-related programs. It was originally going to rebrand on September 1, 2013, but it was moved up to June 1.

2014–2018

UP 2014 logo.svg

Around December 2014, Up quietly introduced a new revised logo. This logo has a more simplific color design than the previous logo and its wordmark is now lowercase.

Up TV

2018–present

UPtv 2018 logo.svg
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