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Not to be confused with the automobile manufacturer GMC.

2004–2010 2010–2013 2013–2014 2014–2018 2018–present
2004–2010 2010–2013 2013–2014 2014–2018 2018–present

Gospel Music Channel[]

2004–2010[]

Gospel Music Channel logo

GMC[]

2010–2013[]

GMC TV logo

[1]

Up[]

2013–2014[]

Up Uplifting Entertainment
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On June 1, 2013, GMC TV rebranded as Up to better reflect the channel's programming restructuring to focus more on family-oriented series and films over gospel music-related programs. It was originally going to rebrand on September 1, 2013, but it was moved up to June 1.

2014–2018[]

UP 2014 logo

Around December 2014, Up quietly introduced a new revised logo. This logo has a more simplific color design than the previous logo and its wordmark is now lowercase.

Up TV[]

2018–present[]

UPtv 2018 logo
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