Utsav Bharat is the version of Disney’s Hindi general entertainment channel Star Bharat in the UK and Europe. It was renamed from Star Bharat in these regions on 22 January 2021, along with the UK, Europe and International versions of Star Gold, Star Plus and Star Vijay, which were renamed to Utsav Gold, Utsav Plus and Vijay TV, respectively. However, the names of these channels in India and other regions continue to use the Star brand. This was to prevent confusion with Disney’s new Star general entertainment brand, slated to launch in 2021 in Europe, as a hub on Disney+.
The UK feed of Star One was launched on Sky in November 2006.
Star Life OK
In India, Star One rebranded to Life OK on 18 December 2011. The UK version rebranded in May 2012 to Star Life OK, with both the Star logo above and a Star wordmark below.
Life OK rebranded to Star Bharat on 28 August 2017, with the UK and other international feeds following suit. The Bharat wordmark is in English for these feeds, as opposed to Devanagari for the Indian feed.
With the renaming on 22 January 2021, a new slogan was introduced for all three channels: Entertainment Wahi, Pehchan Nayi (Same Entertainment, New Identity). The font used in the logos is the widespread Roboto font.
Notes: 1Joint venture with Tata Group. 2Sold to ABP Group. 3Sold to CJ ENM. 4Joint venture between Star and Viacom. Dissolved in 1994 with the launch of Channel V. 5Sold to China Media Capital. 6Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%). 7Rebranded from Star to Fox channels in 2017. Pending shutdown in 2021. 8Relaunched as Pinoy Box Office.
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