Utsav Bharat is the version of Disney’s Hindi general entertainment channel Star Bharat in the UK and Europe. It was renamed from Star Bharat in these regions on 22 January 2021, along with the UK and Europe versions of Star Gold and Star Plus, which were renamed to Utsav Gold and Utsav Plus, respectively. However, the names of these channels in India and other regions continue to use the Star brand. This was to prevent confusion with Disney’s new Star general entertainment brand, slated to launch in 2021 in Europe, as a hub on Disney+.
The UK feed of Star One was launched on Sky in November 2006.
Star Life OK
In India, Star One rebranded to Life OK on 18 December 2011. The UK version rebranded in May 2012 to Star Life OK, with both the Star logo above and a Star wordmark below.
Life OK rebranded to Star Bharat on 28 August 2017, with the UK and other international feeds following suit. The Bharat wordmark is in English for these feeds, as opposed to Devanagari for the Indian feed.
With the renaming on 22 January 2021, a new slogan was introduced for all three channels: Entertainment Wahi, Pehchan Nayi (Same Entertainment, New Identity). The font used in the logos is the widespread Roboto font.