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Contents

1999 1999-2000 2000 2000–2006 2006–2008 2008–2020 2020–present
1999 1999-2000 2000 2000–2006 2006–2008 2008–2020 2020–present

Viasat Sport (pan-Nordic)

1999

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Viasat Sport was launched in 1999 as a pan-Nordic sports channel, alongside Viasat Xtra, an extra sports channel for special sports events which needed more channels to cover, & for pay-per-view services. This logo however was short lived.

1999-2000

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After few months of broadcast Viasat Sport and Viasat Xtra got a new updated logo.


2000

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In January 2000, Viasat rebranded all their owned tv channels to have a similar look and appearance, to make the brand stronger and more whole. All their channel got a circle around and added the word "VIASAT" at the bottom. However this look for Viasat Sport and Viasat Xtra was short lived as well, only lasted for 3 months.


2000-2004

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Viasat Sport and Viasat Xtra got a new look and logo.


2004-2005

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In 2004 Viasat launched 3 new sports channels; Viasat Sport 1, Viasat Sport 2 and Viasat Sport 3.

2005-2006

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In April 2005, Viasat launched their first (and only) 24-hour sports channel called Viasat Sport 24.

Viasat Sport Sweden

2006–2007

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In 2006, Viasat separated the pan-Nordic version of Viasat Sport 1 channel into Swedish and Danish versions.

The new look for the sports channel adopted a logo similar to Viasat SportN.

Viasat Sport East adopted the new look on August 14, 2006.

2007-2008

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Viasat Sport 24 was rebranded as Viasat Golf in 2007 as a pan-Nordic channel due to low viewership.

In May 2008, Viasat launched Viasat Sport HD - their first pan-Nordic HD sports channel - in order to promote the Viasat HD platform in Scandinavia, which by this time was available in Sweden.

Viasat Sport (Sweden)

2008-2009

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In 2008, Viasat Sport 1 rebranded in Sweden as Viasat Sport (Sweden) and Viasat Sport HD (Sweden), Viasat Sport 2 rebranded in Sweden as Viasat Fotboll and Viasat Sport 3 was rebranded as Viasat Motor.

2009-2013

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In September 2009 Viasat launched Viasat Hockey and Viasat Hockey HD launched on the same day. The remaining sports channels launched their own HD versions as well. Viasat Xtra adopted a new look and logo, in the same style as the Viasat logo.

2013-2016

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In February 2013 Viasat Sport HD (Sweden) changed its colours from purple to blue.


2016-2019

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In September 2016, Viasat launched Viasat Sport Premium in Sweden, and Viasat Ultra HD as Viasat’s and Scandinavia’s first 4K TV channel as a pan-Nordic sports channel.

2019-2020

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In 2019 Viasat rebranded TV3 Sport (Sweden) as Viasat Sport Extra

2020

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Viasat Xtra was briefly rebranded in 2020 for a few months as Viasat Live before its subsequent rebranding to V Sport.

V Sport (Sweden)

2020–present

V Sport (2020).svg

On 1 June 2020, Viasat Sport Sweden, Viasat Sport Premium, Viasat Fotboll, Viasat Sport Extra, Viasat Ultra HD, Viasat Golf HD and Viasat Live - was rebranded to V Sport 1 (Sweden), V Sport Football, V Sport Extra, V Sport Premium, V Sport Ultra HD, V Sport Golf and V Sport Live respectively. This was done after Viasat and Canal Digital (Satellite) merged into Allente. This was decided because they wanted to create their own brand and identity away from Canal Digital and Viasat.


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