V Sport (Sweden)



1996	1999	1999-2000	2000


2000–2006	2006–2008	2008–2020	2020–present

Sportkanalen Sweden[]

1996[]

Sportkanalen (in Sweden was spelled without S unlike its Norwegian and Danish counterpart) was launched as a Swedish sport channel in March 1996 sharing the same frequency and channel slot with TV6 Sweden and the new shopping channel TVG. ZTV Sweden was separated from TV6 Sweden as an independent channel, which launched the previous year together with TV6 Sweden on satellite. The schedule was TV6 during the day and the evening, and TVG during the night, and Sportkanalen on the weekends.

In December 1996 Kinnevik decided to closedown Sportkanalen Sweden as the last of the three sport channels (Sportskanalen Norway and Sportskanalen Denmark) due to low viewership and struggle to maintain all 3 channels in one channel slot.

Viasat Sport (pan-Nordic)[]

1999[]

Viasat Sport was launched in 1999 as a pan-Nordic sports channel, alongside Viasat Xtra, an extra sports channel for special sports events which needed more channels to cover, & for pay-per-view services. This logo however was short lived.

1999-2000[]

After few months of broadcast Viasat Sport and Viasat Xtra got a new updated logo.

2000[]

In January 2000, Viasat rebranded all their owned tv channels to have a similar look and appearance, to make the brand stronger and more whole. All their channel got a circle around and added the word "VIASAT" at the bottom. However this look for Viasat Sport and Viasat Xtra was short lived as well, only lasted for 3 months.

2000-2004[]

Viasat Sport and Viasat Xtra got a new look and logo.

2004-2005[]

In 2004 Viasat launched 3 new sports channels; Viasat Sport 1, Viasat Sport 2 and Viasat Sport 3.

Olaus Roe

2005-2006[]

In April 2005, Viasat launched their first (and only) 24-hour sports channel called Viasat Sport 24.

Viasat Sport Sweden[]

2006–2007[]

In 2006, Viasat separated the pan-Nordic version of Viasat Sport 1 channel into Swedish and Danish versions.

The new look for the sports channel adopted a logo similar to Viasat SportN.

Viasat Sport East adopted the new look on August 14, 2006.

2007-2008[]

Viasat Sport 24 was rebranded as Viasat Golf in 2007 as a pan-Nordic channel due to low viewership.

In May 2008, Viasat launched Viasat Sport HD - their first pan-Nordic HD sports channel - in order to promote the Viasat HD platform in Scandinavia, which by this time was available in Sweden.

Viasat Sport (Sweden)[]

2008-2009[]

In 2008, Viasat Sport 1 rebranded in Sweden as Viasat Sport (Sweden) and Viasat Sport HD (Sweden), Viasat Sport 2 rebranded in Sweden as Viasat Fotboll and Viasat Sport 3 was rebranded as Viasat Motor.

2009-2013[]

In September 2009 Viasat launched Viasat Hockey and Viasat Hockey HD launched on the same day. The remaining sports channels launched their own HD versions as well. Viasat Xtra adopted a new look and logo, in the same style as the Viasat logo.

2013-2016[]

In February 2013 Viasat Sport HD (Sweden) changed its colours from purple to blue.

2016-2019[]

In September 2016, Viasat launched Viasat Sport Premium in Sweden, and Viasat Ultra HD as Viasat’s and Scandinavia’s first 4K TV channel as a pan-Nordic sports channel.