V Sport (Sweden)

Contents

1999	1999-2000	2000	2000–2006	2006–2008	2008–2020	2020–present

Viasat Sport (pan-Nordic)

1999

Viasat Sport was launched in 1999 as a pan-Nordic sports channel, alongside Viasat Xtra, an extra sports channel for special sports events which needed more channels to cover, & for pay-per-view services. This logo however was short lived.

1999-2000

After few months of broadcast Viasat Sport and Viasat Xtra got a new updated logo.

2000

In January 2000, Viasat rebranded all their owned tv channels to have a similar look and appearance, to make the brand stronger and more whole. All their channel got a circle around and added the word "VIASAT" at the bottom. However this look for Viasat Sport and Viasat Xtra was short lived as well, only lasted for 3 months.

2000-2004

Viasat Sport and Viasat Xtra got a new look and logo.

2004-2005

In 2004 Viasat launched 3 new sports channels; Viasat Sport 1, Viasat Sport 2 and Viasat Sport 3.

Olaus Roe

2005-2006

In April 2005, Viasat launched their first (and only) 24-hour sports channel called Viasat Sport 24.

Viasat Sport Sweden

2006–2007

In 2006, Viasat separated the pan-Nordic version of Viasat Sport 1 channel into Swedish and Danish versions.

The new look for the sports channel adopted a logo similar to Viasat SportN.

Viasat Sport East adopted the new look on August 14, 2006.

2007-2008

Viasat Sport 24 was rebranded as Viasat Golf in 2007 as a pan-Nordic channel due to low viewership.

In May 2008, Viasat launched Viasat Sport HD - their first pan-Nordic HD sports channel - in order to promote the Viasat HD platform in Scandinavia, which by this time was available in Sweden.

Viasat Sport (Sweden)

2008-2009

In 2008, Viasat Sport 1 rebranded in Sweden as Viasat Sport (Sweden) and Viasat Sport HD (Sweden), Viasat Sport 2 rebranded in Sweden as Viasat Fotboll and Viasat Sport 3 was rebranded as Viasat Motor.

2009-2013

In September 2009 Viasat launched Viasat Hockey and Viasat Hockey HD launched on the same day. The remaining sports channels launched their own HD versions as well. Viasat Xtra adopted a new look and logo, in the same style as the Viasat logo.

2013-2016

In February 2013 Viasat Sport HD (Sweden) changed its colours from purple to blue.

2016-2019

In September 2016, Viasat launched Viasat Sport Premium in Sweden, and Viasat Ultra HD as Viasat’s and Scandinavia’s first 4K TV channel as a pan-Nordic sports channel.