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1999 1999-2000 2000 2000–2004
1999 1999-2000 2000 2000–2004
2004–2006 2006–2008 2008–2020 2020–present
2004–2006 2006–2008 2008–2020 2020–present

Viasat Sport (pan-Nordic)[]

1999[]

Viasat sport 1999 first

Viasat Sport was launched in 1999 as a pan-Nordic sports channel, alongside Viasat Xtra, an extra sports channel for special sports events which needed more channels to cover, & for pay-per-view services. This logo however was short lived.

1999-2000[]

Viasat Sport 1999 New

After few months of broadcast Viasat Sport got a new updated logo.

2000[]

Viasat sport 2000

In January 2000, Viasat rebranded all their owned tv channels to have a similar look and appearance, to make the brand stronger and more whole. All their channel got a circle around and added the word "VIASAT" at the bottom. However this look for Viasat Sport was short lived as well, only lasted for 3 months.

2000-2004[]

Viasat Sport old

Viasat Sport got a new look and logo.

Viasat Sport 1 (pan-Nordic)[]

2004-2006[]

Viasat Sport 1 2004

In 2004 Viasat launched 3 new sports channels; Viasat Sport 1, Viasat Sport 2 and Viasat Sport 3.

Viasat Sport 1 (Sweden)[]

2006–2008[]

Viasat Sport 1

In 2006, Viasat separated the pan-Nordic version of Viasat Sport 1 channel into Swedish and Danish versions.

The new look for the sports channel adopted a logo similar to Viasat SportN.

Viasat Sport East adopted the new look on August 14, 2006.

2008[]

In May 2008, Viasat launched Viasat Sport HD - their first pan-Nordic HD sports channel - in order to promote the Viasat HD platform in Scandinavia, which by this time was available in Sweden.

Viasat Sport (Sweden)[]

2008-2013[]

Viasat Sport 2008

In 2008, Viasat Sport 1 rebranded in Sweden as Viasat Sport (Sweden) and Viasat Sport HD (Sweden).

2013-2020[]

Viasat Sport 2008

In February 2013 Viasat Sport HD (Sweden) changed its colours from purple to blue.

V Sport 1 (Sweden)[]

2020–present[]

V Sport 1 (2020)

On 1 June 2020, Viasat Sport Sweden was rebranded to V Sport 1 (Sweden). This was done after Viasat and Canal Digital (Satellite) merged into Allente. This was decided also because they wanted to create their own brand and identity away from Canal Digital (Satellite) and Viasat.


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