Viasat Xtra was launched in 1999 alongside Viasat´s new sport channel Viasat Sport. Viasat Xtra´s purpose is to be a extra sports channel for special sports events which needed more channels to cover, & for pay-per-view services. This logo however was short lived.
After few months of broadcast Viasat Xtra got a new updated logo.
In January 2000, Viasat rebranded all their owned tv channels to have a similar look and appearance, to make the brand stronger and more whole. All their channel got a circle around and added the word "VIASAT" at the bottom. However this look for Viasat Xtra was short lived as well, only lasted for 3 months.
Viasat Xtra adopted a new look and logo, in the same style as the Viasat logo.
Viasat Xtra was briefly rebranded in 2020 for a few months as Viasat Live before its subsequent rebranding to V Sport.
V Sport Live
On 1 June 2020, Viasat Live - along with Viasat Sport (Sweden and Denmark) and Viasport (Norway) - was rebranded to V Sport. This was done after Viasat and Canal Digital (Satellite) merged into Allente. This was decided because they wanted to create their own brand and identity away from Canal Digital and Viasat.
|Predecessor: Modern Times Group
Content productions and distributions:
Premium television channels: