Venture's first logo consisted of a simple 7-striped box and text set in Anzeigen-Grotesk. Alongside this logo from the early to mid-seventies, an alternate logo was used showing the wordmark within a white stripe of an 8-striped box. Though this alternate logo was not used for long, Venture's road signs had a similar design.
1991-1996[]
BETTER LOGO NEEDED
Designer:
Unknown
Typography:
Anzeigen-Grotesk
Launched:
July 28, 1991
After 21 years of the first logo's use, the text was italicized and slightly modified. The unveiling of this logo coincided with the reopening of five stores in the Chicago, St. Louis, and Kansas City areas.
In 1996, the striped square would change to resemble the edge of a flying American flag, whereas the font would change from Anzeigen-Grotesk to a slanted Impact. By 1998, all Venture stores either closed or became other stores, generally Kmart locations, afterward.
