Venture's first logo consisted of a simple 7-striped box and text set in Anzeigen-Grotesk. Alongside this logo from the early- to mid-seventies, an alternate logo was used showing the wordmark within a white stripe of an 8-striped box. Though this alternate logo was not used for long, Venture's road signs had a similar design.
After 21 years of the first logo's use, The text was italicised and slightly modified.
In 1995, the striped square would change to resemble the edge of a flying American flag, whereas the font would change from Anzeigen-Grotesk to a slanted Impact. By 1998, all Venture stores either closed or became Kmart or other stores afterward.