In 2000, Bell Atlantic acquired GTE Corporation, and both merged to become Verizon Communications, or simply Verizon. The new name, created by Lippincott & Margulies, is a portmanteau of the Latin word "veritas" and "horizon". The merger was publicly announced on April 3, approved on June 16, and completed by June 30.[1][2]Landor Associates was responsible for the "V" symbol and Helvetica wordmark, whereas the DeSola Group, who also drafted the brand's identity standards manual, emphasized the "z".
On June 26, 2024, alongside the reintroduction of the "Can You Hear Me Now" campaign, Verizon modified their 2015 wordmark, removing the checkmark and changing the text to red. The modified V now resembles a folded ribbon with a glowing yellow inner edge.
