Vi is one of the four major Indian mobile network operators, along with Airtel, Jio and BSNL/MTNL. It was formed as Vodafone Idea Limited on 30 August 2018 after the merger of the Vodafone brand in India, owned by the British Vodafone Group, and Idea Cellular, owned by Aditya Birla Group. Both the Vodafone and Idea brands continued until 7 September 2020, when they were retired in favour of the new Vi brand (pronounced we).
Vodafone Idea Limited
Idea and Vodafone merged on 30 August 2018, creating what was at the time the largest telecom company in India by subscribers (since overtaken by Jio), and among the largest in the world. However, both consumer brands were retained. As such, there was no proper corporate logo, but only a wordmark set in Vodafone’s corporate typeface. The below logo, with the logos of both consumer brands, was also in use as a corporate logo.
A new unified brand, entitled Vi, was unveiled on 7 September 2020, replacing the Vodafone and Idea brands. The brand identity was created by the London office of Wolff Olins and the advertising campaign by Ogilvy India.
Like competitor Jio, Vi uses a custom-made font in its corporate identity, replacing Vodafone’s corporate font and the Interstate font that was used by Idea Cellular.
|Subsidiaries, joint ventures and licensees:|
Europe: Albania | Channel Islands (Airtel-Vodafone)1 | Cyprus (Cytamobile-Vodafone) | Czech Republic (Oskarta) | Germany | Greece | Hungary | Ireland | Italy | Netherlands2 (50%) (Vodafone | Ziggo) | Northern Cyprus (Telsim Vodafone) | Portugal (Yorn) | Romania | Spain (Lowi | yu) | Turkey | United Kingdom (Talkmobile | Voxi)
Asia-Pacific: Vi (India)3 (45.2%) | Australia (TPG Telecom) (25%)4
Divested: SmarTone (Hong Kong) | Verizon Wireless5 (United States) | J-PHONE–Vodafone (Japan) | Si.mobil–Vodafone (Slovenia) | Europolitan–Vodafone (Sweden) | MTC–Vodafone (Bahrain) | Orange (United Kingdom)
|Industries and Raw Materials:
Construction materials: Birla Corporation (Birla White Cement | UltraTech Cement) | Hindalco Industries (Eternia | Hindalco Everlast)
Foreign subsidiaries: Domsjö Fabriker | Novelis
Aditya Birla Fashion and Retail:
Licensed brands: Forever 21 | Polo by Ralph Lauren
Telecommunications: Vodafone Idea Limited (Vi)1
Content production platform: Applause Entertainment
Defunct and former assets:
Defunct: Idea Cellular