For most variants, the background starts out as black and switches to purple, then 'v' enters. It switches to green as 'ia' enters. Then it switches to red as 'com' enters. Finally, as it zooms out to "A Viacom Presentation" the background turns blue.
There are unconfirmed variants of a pink background "V of Doom" and one that contains flashing colours.
In this variant, either the "V" together with "Viacom" zooms in towards the viewer, or they slide in from opposite sides of the screen.
This variant is nicknamed the "V of Calm" or "V of Happiness", and has black background. And a very rare yellow version seen in Really Weird Tales ending.
This is nicknamed the "V of Steel" or "Silver V". It has varieties, but not as many as the previous logo, including a warp speed variant.
The following logos below had the name read by the late Don LaFontaine.
This logo stopped being used by Viacom Enterprises when it was folded into Paramount Domestic Television in 1994, but it continued to be used by Viacom Productions until 1998.
The logo iron is removed. And added Paramount byline.
Final logo of Viacom Productions, which was folded into Paramount Television in 2004.
| Part of National Amusements
Predecessors: Paramount Communications | Warner-Amex Satellite Entertainment | Viacom (1959-2006) | Paramount Famous Lasky Corporation | Famous Players Film Company | Jesse L. Lasky Feature Play Company | CBS Corporation | Viacom (2005–2019) | Westinghouse Electric Corporation | CBS Corporation (original)
CBS Television Stations:
US domestic channels
Online websites and direct-to-consumer services: