This page only shows primary logo variants.
For other related logos and images, see:
1971–1976 1976–1990 1990–2005
1971–1976 1976–1990 1990–2005


Viacom (1971)
Designer:  Unknown
Typography:  Peignot Bold
Launched:  June 4, 1971

Viacom began as CBS Television Film Sales in 1952, was renamed as CBS Films in 1958 and renamed again as CBS Enterprises Inc. in 1968. It would later be renamed as Viacom in 1970 and spun off the following year. This logo uses the Peignot font (the same font used on The Mary Tyler Moore Show, which was ironically syndicated by them at the time) and is nicknamed the "Pinball" logo because of its electronically-produced logo sounder being described by many as being akin to the sounds of a pinball machine.


Viacom (1976)
Designer:  Unknown
Typography:  Futura Black (modified; "V" motif)
Palatino LT Std Black
Launched:  June 1976

It started out as the unofficially named "V of Doom," a "V" symbol that zoomed in, until 1986, when it was changed to the V of Steel until 1990.


Viacom (1990)
Designer:  Chermayeff & Geismar
Typography:  Futura Extra Bold (modified)
Launched:  January 1, 1990

On January 1, 1990, for the first time in 13 years, the stylized "V" symbol was retired in favor of a new logo. The logo was nicknamed the "Wigga Wigga" logo. The logo was designed by design firm Chermayeff & Geismar, of which has also designed for NBC, PBS, Showtime, Univision, WGBH, & Screen Gems, among others. It was used for the Paramount Pictures logo's byline until 2010, even after the logo for the new Viacom was introduced.

On December 31, 2005, Viacom split into two companies: the second Viacom and CBS Corporation. The original Viacom was folded into CBS Paramount Television (now CBS Studios), but its logo can still be seen during reruns of classic shows. CBS now owns any and all copyrights and distribution rights to any programming from Viacom Productions via CBS Studios Productions, LLC, a holding company between CBS Media Ventures and Paramount Television Studios. The original Viacom went defunct on December 31, 2005.

CBS Enterprises Inc. (pre-merger Viacom)
Paramount Communications (1994 merger)
CBS Corporation (2000 merger)
Viacom International
Viacom (2006–2019)
CBS Corporation