Viacom International

Not to be confused with Viacom (2006–2019), which merged with CBS Corporation to form ViacomCBS (later Paramount Global).

This page only shows primary logo variants. For other related logos and images, see: On-Screen Variations Other

1971–1976	1976–1990	1990–2005

1971–1976

Designer:  Unknown

Typography:  Peignot Bold

Launched:  June 4, 1971

Viacom was the name taken by CBS Enterprises Inc., the syndication arm of CBS, upon its 1971 divestiture from the firm due to increased federal regulations on corporate broadcasters. its on-screen logo had the "viacom" text slide in syllable-by-syllable. Due to its percussive, electronically-produced soundtrack being described by many as sounding like a pinball machine, it is often referred to as the "Pinball" logo. the font used is Peignot, just like the Mary Tyler Moore Show and MTM Enterprises.

There was no official print version of this on-screen logo design. This is only a render.

1976–1989

Designer:  Unknown

Typography:  Palatino LT Std Black

Launched:  June 1976

A new symbol for Viacom was introduced in June 1976. Its original on-screen iteration, commonly known as the "V of Doom," featured the V in navy blue zooming from the center of a sky blue background behind the company's name in white. In September 1986, this was replaced by a CGI rendering, nicknamed the "V of Steel", with a metallic symbol and wordmark rotating into view against a glimmering blue-and-purple sunburst.

1990–2005

Designer:  Chermayeff & Geismar

Typography:  Custom

Launched:  January 1, 1990

On January 1, 1990, the stylized "V" symbol was retired in favor of a new logo, designed by Chermayeff & Geismar, nicknamed the "Wigga Wigga". It was used in Paramount Pictures' byline until 2010, even after the logo for the new Viacom was introduced. This logo was also used in a logo that was used from 1999-2004, it was nicknamed "Wigga Wigga 2".

On December 31, 2005, Viacom split into two companies: the identically-named Viacom for its cable and filmed entertainment properties, and CBS Corporation for everything else. What remained of the original Viacom would be folded into CBS Paramount Television (now CBS Studios). CBS now owns any and all copyrights and distribution rights to any programming from Viacom Productions via CBS Studios Productions, LLC, a holding company between CBS Media Ventures and Paramount Television Studios.

◄ CBS Enterprises Inc. (pre-merger Viacom) Paramount Communications (1994 merger) CBS Corporation (2000 merger)

Viacom International

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