Vibe FM was launched as Radio DEEA, in 1997.
In 2007, Lagardère bought the licenses of Radio DEEA, for the launch of Vibe FM in 2008. Although Lagardère bought only the radio licenses for Radio DEEA, but not the brand. Also, Radio 21 has also bought 21 radio licenses for Radio DEEA, also in 2007.
On April 7, 2008, Radio DEEA became Vibe FM and the format for Vibe FM when it was launched was dance music, with the slogan Dancefloor Radio.
On March 8, 2015, Vibe FM was rebranded, and the format for the radio was changed from dance music to soft gold music, and the slogan was changed from Dancefloor Radio to Love Music.