Vinamilk (Vietnamese: Công ty Cổ phần Sữa Việt Nam) is the largest dairy company in Vietnam, and among the largest in the world. It was founded in 1976 after the nationalization of three large privately-owned dairy factories following the reunification of Vietnam
1992–2004[]
SVG NEEDED
2004–2023[]
Horizontal version
2007–2012[]
2012–2022[]
Variant with slogan
2022–2023[]
Designer:
Square44
Typography:
Custom
Launched:
2022
Variant with slogan
2023–present[]
Designer:
Studio DUY (Duy Đào) with Karin Fyhrie (branding); Yellow Type Foundry (typography)
Typography:
VNM Sans Display Bold
Launched:
July 6, 2023
White-on-blue variant
On July 6, 2023, Vinamilk announced its first complete brand overhaul in 47 years. Led by Duy Đào of Studio DUY in Vietnam and Karin Fyhrie of Sovereign Objects in San Francisco, a team of 55 personnel in 10 countries was assembled to undertake the rebrand.
This rebrand aims to completely revitalize the ever-growing dairy company; its humanist design elements both serving as a tribute to the brand’s authenticity at home as well as giving the brand a sophisticated, distinctly Vietnamese image to expand abroad.
A bespoke font family, modeled after Antique Olive, was also created for Vinamilk by Yellow Type Foundry, spanning three weights.
