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2015–2017 | 2017–2018 | 2018–present |
UTV Ireland
2015–2016
The logo was revealed in 2014, and the channel launched on 1 January 2015.
On 11th July 2016, Liberty Global's subsidiary TV3 Group, purchased UTV Ireland from ITV plc for €10 Million.
- TV3 owner Virgin Media buys UTV Ireland for €10m - The Irish Times
- ITV agrees to sell UTV Ireland to Virgin Media - Reuters
be3
2017–2018
New logos for TV3, 3e and be3 (formerly UTV Ireland) were announced on 6 December 2016 and launched on 9 January 2017.
Virgin Media Three
2018–present
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On August 30th, 2018, 3 years after acquiring the TV3 Group, Virgin Media Ireland rebranded TV3, 3e, be3 and 3player to Virgin Media Television. be3 became Virgin Media Three.
- TV3 Group to rebrand as Virgin Media Television - Virgin Media Ireland