Visa was originally launched in the United States in 1958 as BankAmericard, by Bank of America. The card was also licensed to banks in other countries, with each using localized brand names. In 1966, it was launched in the UK as Barclaycard, 1967 in France as Carte Bleue, in 1968 in Canada as Chargex, and in 1971 in Brazil as Cartão Elo. This "card" design is still used today to represent Visa Cards.
Visa[]
1976–1991[]
In 1976, all BankAmericard licensees were united under the new Visa brand. This logo kept the old BankAmericard colors and proportions.
1991–1999[]
This logo is still used on new infomercials for certain products. The blue and gold colors were brightened, and the typeface refreshed.
1999–2005[]
Another color brightening and typeface refresh occured here.
In 2005, Visa changed its logo, removing the horizontal stripes in favor of the name Visa in blue with a gold flick on the 'V'. The text itself was also modified being a little less italicized and the top left corner of the 'A' was rounded. This logo has been used by the company since 2005, undergoing various color changes since.
In 2014, Visa debuted an updated version of its logo, removing the gold wedge and leaving the logotype in a blue gradient. The gold and blue stripes were restored as branding on the acceptance marks for cards and advertising, but not on the corporate logotype.
2021–present[]
Designer:
Unknown
Typography:
Myriad Bold Italic (modified)
Launched:
2021
In 2021, The color of the logo became a solid royal blue.
