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1983–1996[]

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Vitalite is best known for its adverts which were shown from 1988 until 1994, which featured dancing sunflowers and a singing sun, with a parody of the song Israelites by Desmond Dekker.

1996–200?[]

Vitalite-1996

In July 1996, it was bought by St Ivel from Kraft Foods, Inc..

200?–2016[]

Vitaliteold
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Vitalite's owner, St Ivel was bought by Dairy Crest (now Saputo Dairy UK) in 2002, and a year later, it was relaunched as a dairy-free spread.

2016–present[]

Vitalite 2016
Designer:  BrandOpus
Typography:  Unknown
Launched:  Unknown


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