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Vitaminwater

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1999–2013[]

Designer:  Lloyd (+ Co.)
Typography:  Optima
Helvetica Condensed
Launched:  August 13, 1999 (completed)
September 1999 (launch)

vitaminwater, formerly Vitamin Water, was launched in September 1999 as an extension of Glaceau's line of flavored waters.

2013-2025[]

Designer:  Lisa Engler,
Katie Jain,
Joel Templin for
Hatch Design
Typography:  Optima
Helvetica Condensed (modified)
Launched:  2013

2025-present[]

Designer:  forpeople
Typography:  Optima
TWK Lausanne (modified)
Launched:  February 2025 (soft launch)
March 3, 2025

A rebrand for vitaminwater was teased on its product website in February 2025, and bottles with redesigned labels began appearing in stores in early March 2025. Its website was updated with the new packaging on March 3.


  V • T • E 
Current beverage brands

Coca-Cola variants: Coca-Cola (Cherry | Cherry Vanilla | Clear | Coffee | Vanilla | Caffeine Free | Light | Lime) | Coke (Europe | Zero | Zero Sugar) | Coca-Cola Creations (Drinks) | Coca-Cola Energy | Coca-Cola Zero Sugar (Zero Caffeine | No Sugar | Lime) | Diet Coke (Cherry | Caffeine Free) | Jack Daniel’s & Coca-Cola RTD1
Countries: Arabia | China | Georgia | Israel | Korea | Taiwan | Thailand
Limited edition/discontinued: Blak | Black Cherry Vanilla (Diet) | Diet Coke Lime | Life | New Coke/Coke II | Zero Koffeinfrei | Coca-Cola Russia

Sprite variants: Sprite (International | North America | Europe) | Cherry | Chill | Fiber+ (China) | Kin Cider (South Korea) | Lemon+ | Lymonade | Sprite + Tea) | Tropical Mix | Zero Sugar
Limited edition/discontinued: Duo (Spain) | Ginger (Zero Sugar) | Green (France) | Ice | Winter Spiced Cranberry

Soft drinks: A&W Root Beer (Canada & Southeast Asia) | Appletiser | Barq's (Cream Soda) | Chinotto (Venezuela) | Dr Pepper (Europe & South Korea only) | Fanta (Kola Inglesa | Piña | Fernandes (Suriname) | Frutee (Barbados) | ICY (Saint Lucia) | Max+ (Myanmar) | Royal Tru (Philippines) | Tropical (Honduras)) | Fresca | Guaraná Kuat (Brazil) | Inca Kola (US only) | Lift (Manzana) | Mello Yello | Moxie | Mr. Pibb (Zero Sugar) | Oasis | Schweppes2 | Seagram's (Ginger Ale) | Surge (Urge (Norway)) | Thums Up (India)

Coffee & tea: Ayataka | Costa Coffee | Dogadan | FUZE | Fuzetea (Frestea (Indonesia) | Heaven and Earth (Singapore & Malaysia) | Real Leaf (Philippines)) | GEORGIA | Gold Peak Tea | Leão (Matte | Chá (Brazil)) | Peace Tea

Hydration & sports: Abbey Well | Ades (I-Lohas (Japan)) | Aha | Apollinaris | Aquarius | Benedictino | Bankia | BodyArmor Sports Drink | BonAqua | Brisa (Colombia) | Burn | Ciel | Dasani (Drops | Sparkling) | Dorna | Eva | Glaceau (Smartwater | Vitaminwater) | Kropla | Lilia | Monster Energy | Nalu | NaturAqua | Neptunas | Olimpija | Poiana Negri | Powerade | Relentless Energy | Römerquelle | Rosa | Sveva | Topo Chico | Tum-E Yummies | Valser | Wilkins | Crystal Clear

Juices, dairy & plant-based: AdeS | AdeZ | Ambasa | Fairlife | Five Alive | Fruitopia | Honest Kids | Hubert's Lemonade | Hi-C | Innocent Drinks (90%) | Kapo | Kia-Ora | MER | Minute Maid (Cappy (Europe & Africa) | Del Valle (Latin America) | Del Valle (Chile) | Cepita del Valle (Argentina) | Frugos del Valle (Peru)) | Nutriboost | Qoo | Rose's | Simply Beverages

Other beverages: Ameyal (Mexico) | Beat | Chinotto (Italy) | Country Club (Dominican Republic) | Frescolita (Venezuela) | Limca (India) | Quatro (Chile) | Santa Clara (Mexico) | San Luis (Perú) | Sinalco | Truvía | Verde Campo | Fria (Curaçao)

Subsidiaries
Coca-Cola Direct | Coca-Cola Europacific Aboitiz Philippines3 | Coca-Cola Europacific Partners | Coca-Cola HBC | The Coca-Cola Export Corporation

  V • T • E 
Parent companies: Kar-Tess Holding (23%), The Coca-Cola Company (21%)

Subsidiaries:
IBP Beograd | Nigerian Bottling Company
Regional branches: Austria | Bosnia and Herzegovina | Belarus | Bulgaria | Croatia (Adria) | Cyprus | Czech Republic | Egypt | Hungary | Ireland & Northern Ireland | Italy | Kosovo | Poland & Baltics (Baltics (Estonia | Latvia | Lithuania) | Poland) | Romania | Serbia and Montenegro (Montenegro | Serbia) | Slovenia | Switzerland | Ukraine Armenia Moldova (Armenia | Moldova | Ukraine)
Former: Russia

Other ventures
Coca-Cola Freestyle | The Coca-Cola Foundation | World of Coca-Cola

Former/defunct
Divisions: Coca-Cola Enterprises | Coca-Cola Iberian Partners | Coca-Cola Telecommunications5 | Colex Enterprises5 | Columbia Pictures5 | Embassy Communications5 | Embassy Home Entertainment5 | Embassy Pictures5 | Embassy Pay Television5 | Merv Griffin Enterprises5 | TriStar Pictures5 | The Minute Maid Company

Products: Burn | Delaware Punch | Hit (Venezuela) | Honest Tea | Jaz Cola (Philippines) | Kist (Panama) | Lilt | Nestea4 | Odwalla | OK Soda | Pop Cola (Philippines) | Prigat | Quatro | Radio (Japan) | Sarsi (Light) (Philippines) | Sparkle (Philippines) | Tab | Thunder Super Soda (Philippines)

Notes
1 Collaboration between Brown-Forman and Coca-Cola.
2 Asia and parts of Europe only.
3 Co-owned with Aboitiz Equity Ventures.
4 Under license from Nestlé.
5 Now owned by Sony Pictures Entertainment.
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