This article is about the current Philippine entertainment channel. For the former Filipino movie channel operated by STAR TV Network and Viva Entertainment, see PBO (TV channel).
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| 2009–2012 | 2012–2021 | 2021–present |
Viva Cinema (first era)[]
2009–2012[]
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The channel was launched on February 1, 2009, on the same day that Cignal Digital TV also launched. The channel's programming line-up consisted of previous teleseries produced by Viva Television, Filipino films and Hollywood films, as well as televised interviews related to upcoming domestic and international films.
Viva TV[]
2012–2021[]
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On July 16, 2012, the channel was relaunched as Viva TV, and began broadcasting music videos, talk shows, reality series, concerts and behind the scenes from films featuring some of Viva Entertainment's artists, including Sarah Geronimo, Anne Curtis, KC Concepcion among others.
As of 2024, it was still used on a test card when Viva Cinema is experiencing technical difficulties.
Viva Cinema (second era)[]
2021–present[]
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Viva TV ceased broadcasts on July 31, 2021, reverting its name to Viva Cinema the next day, after the former transitioned to Viva Entertainment's television production arm while the latter returned its broadcast operations as the third incarnation channel featuring archived movies and concerts.
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Viva Cinema |
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| Subsidiaries Viva Artists Agency | Viva Films | Studio Viva | Viva International Pictures | Viva Video | VMX Originals | Falcon Films | Mega Productions Radio stations Television channels Viva Music Group Viva Foods Other Defunct
1Co-owned by ViacomCBS  |