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Viva Cinema

2009–2012

VIVA Cinema Logo
After 6 years hiatus, on February 1, 2009, Viva Cinema went back On the Air with a new logo, it was relaunched together with the launch of PLDT MediaQuest's Cignal Digital TV was tie-up of the launch of the said channel. It combine of previous teleseries via Viva Television, Filipino movies (including Hollywood movies) and Interviews for the upcoming movies both local and international movies. while another sister channel Pinoy Box Office (PBO) will remain for its operation as 24 hour all-Filipino Movie channel of Viva Entertainment, the 2009 Viva Cinema logo which similar like the 2005 logo of all Zee TV channels owned by India-based broadcaster Zee Entertainment Enterprises of the Essel Group until 2011, the Silver film for the "V" letter on the Blue square background and the Viva Cinema text on the below, on July 15, 2012, Viva Cinema was Signed-Off again for the last time to make way for the return of all Filipino Entertainment channel, Viva TV.

Viva TV

2012-present

My Little ITV
After 9 years hiatus, Viva TV went back On the Air in July 16, 2012. the network as the new 24 hour all-Filipino general Entertainment channel on Cable and Satellite. The logo was stylized as "viva" in the Harabara font. the "V" letter in Blue, the "I" letter from vertical the "!" letter in Yellow, another "V" letter in Green and the "A" letter in Red, it was similar the Current Viva's 2010 logo. While the network was also launched as the new slogan "Home of the Stars".


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