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Contents

Vivo 2003 Vivo-2012 Vivo logo 2016
2003–2012 2012–2016 2016–present

2003–present

2003–2012

Vivo 2003

On April 13th, 2003, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.

2012–2016

Vivo-2012

On April 15th, 2012, a 3D version of the wordmark, designed by Asia Branding (spun off from, then re-merged into Omnicom-owned advertising agency Africa, Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with Santander). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.
This logo is used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.

2016–present

Vivo logo 2016

In 2016, the Vivo brand identity was refreshed (by Lambie-Nairn, now part of Superunion), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.


Telefónica (as a consumer brand)
Telefónica Celular
Global Telecom
GVT
NBT
TCO Celular
Telebahia Celular
Telergipe Celular
Telemig Celular
Telesp Celular
Vivo (telecommunications)
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