On April 13, 2003, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo brand. Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.
In 2010, PT sold its stake in Vivo to Telefónica.
2012–2016[]
Designer:
Asia Branding
Typography:
Custom (logo) Vivo Regular (custom, brand) Officina Serif (secondary, brand)
Launched:
April 15, 2012
On April 15, 2012, a 3D version of the wordmark, designed by Asia Branding, used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with Santander). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.
This logo was used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.
Custom (logo) Vivo Regular (custom-designed) Officina Serif (brand, 2016–2022) Vivo Type (custom, brand, 2023–present)
Launched:
April 13, 2016
On April 13, 2016, the Vivo brand identity was refreshed by Lambie-Nairn, the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.
