Claytonc3008 (talk | contribs) No edit summary |
(Telebahia and Telergipe's fixed-line operations were purchased by Telemar (now Oi) during the Sistema Telebras privatization process) |
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| − | ==Telesp Celular== |
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| − | ==== 1993–2003 ==== |
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| − | [[File:Telesp celular.jpg|center|250px]] |
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| − | ==GVT== |
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| − | See: ''[[GVT]]'' |
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| − | ==Telefônica Celular== |
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| − | {{Missing former logo}} |
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| − | ==Telebahia Celular== |
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| − | ==== 1973-1998 ==== |
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| − | [[File:300px-Teleba.png|centre|thumb|220x220px]] |
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| − | |||
| − | ==Telergipe Celular== |
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| − | ==== 1973-1998 ==== |
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| − | [[File:300px-Telegirpe.png|centre|thumb|220x220px]] |
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| − | |||
| − | ==Telemig Celular== |
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| − | See: ''[[Telemig Celular]]'' |
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| − | ==TCO== |
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| − | {{Missing former logo}} |
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| − | ==NBT== |
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| − | See: ''[[NBT]]'' |
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| − | ==Vivo== |
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[[File:Vivo.jpg|200px|center]] |
[[File:Vivo.jpg|200px|center]] |
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| − | On April 13th, 2003, the local mobile telecommunications companies owned by [[Telefónica]] and [[Portugal Telecom]] in Brazil merged, under the '''Vivo''' ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by [[Wolff Olins]], could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later. |
+ | On April 13th, 2003, the local mobile telecommunications companies owned by [[Telefónica]] and [[Altice Portugal|Portugal Telecom]] in Brazil merged, under the '''Vivo''' ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by [[Wolff Olins]], could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later. |
<gallery widths="167" position="center" spacing="small" bordersize="none" bordercolor="transparent" captionalign="center"> |
<gallery widths="167" position="center" spacing="small" bordersize="none" bordercolor="transparent" captionalign="center"> |
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Vivo-1.jpg|The Vivo mascot, in yellow (color no longer in use) |
Vivo-1.jpg|The Vivo mascot, in yellow (color no longer in use) |
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vivo blue.jpg|The Vivo mascot, in blue. |
vivo blue.jpg|The Vivo mascot, in blue. |
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</gallery> |
</gallery> |
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| − | + | ==2012-2016== |
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[[File:Vivo-2012.png|200px|center]] |
[[File:Vivo-2012.png|200px|center]] |
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| − | On April 15th, 2012, a 3D version of the wordmark, designed by [[Asia Branding]], used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with [[Banco Santander|Santander]]). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.<br /> |
+ | On April 15th, 2012, a 3D version of the wordmark, designed by [[Asia Branding]] (spun off from, then re-merged into [[Omnicom Group|Omnicom]]-owned advertising agency [[Africa (advertising agency)|Africa]], Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with [[Banco Santander|Santander]]). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.<br /> |
This logo is used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country. |
This logo is used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country. |
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| − | + | ==2016-present== |
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[[File:Vivo logo 2016.svg|200px|center]] |
[[File:Vivo logo 2016.svg|200px|center]] |
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In 2016, the Vivo brand identity was refreshed (by [[Lambie-Nairn]], now part of [[Superunion]]), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.<br /> |
In 2016, the Vivo brand identity was refreshed (by [[Lambie-Nairn]], now part of [[Superunion]]), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.<br /> |
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| − | {{Chronology|[[Telefónica (Brazil)|Telefônica]] (as a consumer brand)<br>[[Telefônica Celular]]<br>[[Global Telecom]]<br>[[Norte Brasil Telecom|NBT]]<br>[[TCO Celular]]<br>[[Telebahia Celular]]<br>[[Telergipe Celular]]<br>[[Telemig Celular]]<br>[[Telesp Celular]]}} |
+ | {{Chronology|[[Telefónica (Brazil)|Telefônica]] (as a consumer brand)<br>[[Telefônica Celular]]<br>[[Global Telecom]]<br>[[GVT]]<br>[[Norte Brasil Telecom|NBT]]<br>[[TCO Celular]]<br>[[Telebahia Celular]]<br>[[Telergipe Celular]]<br>[[Telemig Celular]]<br>[[Telesp Celular]]}} |
{{Telefónica}} |
{{Telefónica}} |
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[[Category:Telecommunications companies in Brazil]] |
[[Category:Telecommunications companies in Brazil]] |
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Revision as of 00:45, 11 June 2020
2003-2012, 2016-present
On April 13th, 2003, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.
The Vivo mascot, in yellow (color no longer in use)
The Vivo mascot, in some of the poses and colors it's used.
The Vivo mascot, in purple.
The Vivo mascot, in orange.
The Vivo mascot, in blue.
2012-2016
On April 15th, 2012, a 3D version of the wordmark, designed by Asia Branding (spun off from, then re-merged into Omnicom-owned advertising agency Africa, Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with Santander). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.
This logo is used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.
2016-present
In 2016, the Vivo brand identity was refreshed (by Lambie-Nairn, now part of Superunion), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.
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Vivo (telecommunications) |
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