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| + | {{ImageTOC |
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| − | ==Predecessors== |
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| + | |Vivo_2003.svg|2003–2012 |
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| − | ===Telesp Celular=== |
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| + | |Vivo-2012.png|2012–2016 |
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| − | {{Missing former logo}} |
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| + | |Vivo logo 2016.svg|2016–present |
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| − | ===Global Telecom=== |
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| + | }} |
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| − | {{Missing former logo}} |
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| − | ===Telefônica Celular=== |
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| − | {{Missing former logo}} |
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| − | ===Telebahia Celular=== |
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| − | {{Missing former logo}} |
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| − | ===Telergipe Celular=== |
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| − | {{Missing former logo}} |
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| − | ===TCO=== |
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| − | {{Missing former logo}} |
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| − | ===NBT=== |
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| − | {{Missing former logo}} |
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| − | == |
+ | ==2003–present== |
| − | === |
+ | ===2003–2012=== |
| − | [[File: |
+ | [[File:Vivo_2003.svg|250px|center]] |
| ⚫ | On April 13th, 2003, the local mobile telecommunications companies owned by [[Telefónica]] and [[Altice Portugal|Portugal Telecom]] in Brazil merged, under the '''Vivo''' ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by [[Wolff Olins]], could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later. |
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| + | <gallery spacing="medium" widths="150" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
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| + | Vivo_2003_90degree.svg|Logo under a 90° angle, in orange |
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| + | Vivo-1.jpg|The Vivo mascot, in yellow (color no longer in use) |
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| + | vivo blue.jpg|The Vivo mascot, in blue. |
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| + | Vivo_2003_mascotes.svg|The Vivo mascot, in some of the poses and colors it's used. |
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| + | vivo4.jpg|The Vivo mascot, in purple. |
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| + | Vivo orange.png|The Vivo mascot, in orange. |
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| + | </gallery> |
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| + | ===2012–2016=== |
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| ⚫ | On April 13th, |
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| ⚫ | |||
| + | On April 15th, 2012, a 3D version of the wordmark, designed by [[Asia Branding]] (spun off from, then re-merged into [[Omnicom Group|Omnicom]]-owned advertising agency [[Africa (advertising agency)|Africa]], Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with [[Banco Santander|Santander]]). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.<br /> |
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| ⚫ | |||
| + | <gallery spacing="medium" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
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| + | Vivo_2012_mascote_alt.svg|Alternate flat version of the Vivo mascot |
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| + | Vivo_2012_connect.png|Illustration showing all Vivo areas (fixed telephony, mobile phone, pay-TV and Internet) |
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| + | Vivo 4G.jpg|Logo used for 4G services. |
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| + | </gallery> |
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| − | === |
+ | ===2016–present=== |
| − | [[File:Vivo |
+ | [[File:Vivo logo 2016.svg|250px|center]] |
| + | In 2016, the Vivo brand identity was refreshed (by [[Lambie-Nairn]], now part of [[Superunion]]), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors. |
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| − | |||
| + | <gallery spacing="medium" widths="x75" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
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| − | On April 15th, 2012, a 3D version of the wordmark, designed by [[Asia Branding]], became effective as the main version of the Vivo logo, which can be used in purple, blue, red, green or orange. |
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| + | Vivo_2016_mascote.svg|The Vivo mascot, now static and straight |
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| − | |||
| + | Vivo_2016_alt.svg|Alternate logo, along with the mascot |
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| ⚫ | |||
| + | </gallery> |
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| − | |||
| ⚫ | |||
| + | {{Chronology|[[Telefónica (Brazil)|Telefónica]] (as a consumer brand)<br>[[Telefónica Celular]]<br>[[Global Telecom]]<br>[[GVT]]<br>[[Norte Brasil Telecom|NBT]]<br>[[TCO Celular]]<br>[[Telebahia Celular]]<br>[[Telergipe Celular]]<br>[[Telemig Celular]]<br>[[Telesp Celular]]}} |
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| + | {{Telefónica}} |
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| + | {{Portugal Telecom}} |
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| + | [[Category:Telecommunications companies in Brazil]] |
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[[Category:Telefónica]] |
[[Category:Telefónica]] |
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| + | [[Category:2003]] |
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| + | [[Category:Telebrás]] |
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| + | [[Category:Mobile phone companies in Brazil]] |
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Revision as of 19:08, 18 June 2020
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| 2003–2012 | 2012–2016 | 2016–present |
2003–present
2003–2012
On April 13th, 2003, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.
2012–2016
On April 15th, 2012, a 3D version of the wordmark, designed by Asia Branding (spun off from, then re-merged into Omnicom-owned advertising agency Africa, Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with Santander). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.
This logo is used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.
2016–present
In 2016, the Vivo brand identity was refreshed (by Lambie-Nairn, now part of Superunion), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.
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Vivo (telecommunications) |
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| Part of Altice International
Personal brands: MEO (business division | energy division | mobile division) | SAPO | Moche | Uzo | Páginas Amarelas Corporate brands: Altice Labs Other brands: Fundação Altice Portugal | Altice Cuidados Saúde | PT Contact | PT Imobiliária | PT Wholesale | PT Casa Digital Former/sold/defunct: PT Comunicações | Vivo1 (Brazil) | Oi (Brazil) Notes:  |