Vivo (telecommunications)

Latest revision as of 01:16, 10 March 2024



2003–2012	2012–2016	2016–present

2003–present

2003–2012

Designer:

Wolff Olins

Typography:

Custom-designed (logo)
Officina Serif

Launched:

Unknown

On April 13th, 2003, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.

2012–2016

Designer:

Asia Branding

Typography:

Custom-designed (logo)
Vivo Regular (custom-designed)
Officina Serif

Launched:

Unknown

On April 15th, 2012, a 3D version of the wordmark, designed by Asia Branding (spun off from, then re-merged into advertising agency Africa Creative - part of Omnicom's DDB network - Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with Santander). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.

This logo was used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.

2016–present

Designer:

Lambie-Nairn

Typography:

Custom-designed (logo)
Vivo Regular (custom-designed)
Officina Serif (2016-2022)
Vivo Type (custom-designed, 2023-present)

Launched:

Unknown

On April 13th, 2016, the Vivo brand identity was refreshed (by Lambie-Nairn, later merged into Superunion, further absorbed by Design Bridge and Partners), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.

External links

Official website

◄	Telefónica (as a consumer brand) Telefónica Celular Global Telecom GVT NBT TCO Celular Telebahia Celular Telergipe Celular Telemig Celular Telesp Celular

Vivo

V • T • E

Telefónica

Consumer telecommunications brands

Telefónica: Argentina | Chile | Brazil | Peru

O₂: Germany | Spain | UK | Brand licensees¹ Czech Republic and Slovakia

V • T • E

Virgin Media O2

Joint venture between Liberty Global and Telefónica.

Vivo (Play TV | App)

Peru: Movistar Deportes | Movistar Plus | Gol Perú⁹ | Perú Mágico

Colombia: Época²

Other assets
Terra Networks | Wayra

Notes:
¹Owned by PPF Group. Brand licensed from Telefónica.
²Operated by Caracol Televisión.
³Sold in 2003 and renamed back to Telfort. Acquired by KPN in 2005.
⁴Merged into O₂ Germany.
⁵Acquired by CK Hutchison Holdings and replaced by the Three brand.
⁶Joint venture with The Walt Disney Company.
⁷Acquired by Paramount.
⁸50/50 joint venture between Telefonica and Liberty Global.
⁹Co-owned with GOL TV. Operated by Grupo Plural TV

V • T • E

Altice Portugal

Part of Altice International

Corporate brands: Altice Labs

Former/sold/defunct: PT Comunicações | Vivo¹ (Brazil) | Oi (Brazil)

Notes:
¹Co-owned with Telefónica

@@ Line 1: / Line 1: @@
+{{ImageTOC
-==Telesp Celular==
+|Vivo_2003.svg|2003–2012
-== 1993–2003 ==
+|Vivo-2012.png|2012–2016
-[[File:Telesp celular.jpg|center|250px]]
+|Vivo logo 2016.svg|2016–present}}
-==GVT==
+==2003–present==
-See: ''[[GVT]]''
+===2003–2012===
-==Telefônica Celular==
+[[File:Vivo_2003.svg|250px|center]]
-{{Missing former logo}}
+{{Card|designer=[[Wolff Olins]]|type=Custom-designed (logo)<br>Officina Serif}}
-==Telebahia Celular==
+On April 13th, 2003, the local mobile telecommunications companies owned by [[Telefónica]] and [[Altice Portugal|Portugal Telecom]] in Brazil merged, under the '''Vivo''' ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by [[Wolff Olins]], could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.
-==== 1973-1998 ====
+<gallery spacing="medium" widths="150" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
-[[File:300px-Teleba.png|centre|thumb|220x220px]]
+Vivo_2003 90degree.svg|Logo under a 90° angle, in orange
-==Telergipe Celular==
-==== 1973-1998 ====
-[[File:300px-Telegirpe.png|centre|thumb|220x220px]]
-==Telemig Celular==
-See: ''[[Telemig Celular]]''
-==TCO==
-{{Missing former logo}}
-==NBT==
-See: ''[[NBT]]''
-==Vivo==
-===2003-2012, 2016-present===
-[[File:Vivo.jpg|200px|center]]
-On April 13th, 2003, the local mobile telecommunications companies owned by [[Telefónica]] and [[Portugal Telecom]] in Brazil merged, under the '''Vivo''' ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by [[Wolff Olins]], could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.
-<gallery widths="167" position="center" spacing="small" bordersize="none" bordercolor="transparent" captionalign="center">
 Vivo-1.jpg|The Vivo mascot, in yellow (color no longer in use)
-Vivo mascotes.jpg|The Vivo mascot, in some of the poses and colors it's used.
+vivo blue.jpg|The Vivo mascot, in blue.
+Vivo 2003 mascotes.svg|The Vivo mascot, in some of the poses and colors it's used.{{Better logo needed|SVG is broken}}
 vivo4.jpg|The Vivo mascot, in purple.
 Vivo orange.png|The Vivo mascot, in orange.
-vivo blue.jpg|The Vivo mascot, in blue.
 </gallery>
-===2012-2016===
-[[File:Vivo-2012.png|200px|center]]
-On April 15th, 2012, a 3D version of the wordmark, designed by [[Asia Branding]], used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with [[Banco Santander|Santander]]). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.<br />
-This logo is used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.
-===2016-present===
+===2012–2016===
-[[File:Vivo logo 2016.svg|200px|center]]
+[[File:Vivo-2012.png|250px|center]]
+{{Card|designer=[[Africa Creative|Asia Branding]]|type=Custom-designed (logo)<br>Vivo Regular (custom-designed)<br>Officina Serif}}
-In 2016, the Vivo brand identity was refreshed (by [[Lambie-Nairn]], now part of [[Superunion]]), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.<br />
+On April 15th, 2012, a 3D version of the wordmark, designed by [[Asia Branding]] (spun off from, then re-merged into advertising agency [[Africa Creative]] - part of [[Omnicom Group|Omnicom]]'s [[Doyle Dane Bernbach|DDB]] network - Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with [[Banco Santander|Santander]]). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.
-[[File:Vivo 4G.jpg|centre|thumb|220x220px|Logo used for 4G services.]]
+This logo was used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.
+<gallery spacing="medium" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
+Vivo_2012_mascote_alt.svg|Alternate flat version of the Vivo mascot
+Vivo_2012_connect.png|Illustration showing all Vivo areas (fixed telephony, mobile phone, pay-TV and Internet)
+Vivo 4G.jpg|Logo used for 4G services.
+</gallery>
+===2016–present===
+[[File:Vivo logo 2016.svg|250px|center]]
+{{Card|designer=[[Lambie-Nairn]]|type=Custom-designed (logo)<br>Vivo Regular (custom-designed)<br>Officina Serif (2016-2022)<br>Vivo Type (custom-designed, 2023-present)}}
+On April 13th, 2016, the Vivo brand identity was refreshed (by [[Lambie-Nairn]], later merged into [[Superunion]], further absorbed by [[Design Bridge and Partners]]), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.
+<gallery spacing="medium" widths="x75" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
+Vivo 2016 mascote.svg|The Vivo mascot, now static and straight
+Vivo 2016 alt.svg|Alternate logo, along with the mascot
+</gallery>
+==External links==
+{{Official website|http://vivo.com.br/}}
-{{Chronology|[[Telefónica (Brazil)|Telefônica]] (as a consumer brand)<br>[[Telefônica Celular]]<br>[[Global Telecom]]<br>[[Norte Brasil Telecom|NBT]]<br>[[TCO Celular]]<br>[[Telebahia Celular]]<br>[[Telergipe Celular]]<br>[[Telemig Celular]]<br>[[Telesp Celular]]}}
+{{Chronology|[[Telefónica (Brazil)|Telefónica]] (as a consumer brand)<br>[[Telefónica Celular]]<br>[[Global Telecom]]<br>[[GVT]]<br>[[Norte Brasil Telecom|NBT]]<br>[[TCO Celular]]<br>[[Telebahia Celular]]<br>[[Telergipe Celular]]<br>[[Telemig Celular]]<br>[[Telesp Celular]]||Vivo}}
 {{Telefónica}}
+{{Portugal Telecom}}
 [[Category:Telecommunications companies in Brazil]]
 [[Category:Telefónica]]
 [[Category:2003]]
 [[Category:Telebrás]]
-[[Category:Mobile phones companies in Brazil]]
+[[Category:Mobile phone companies in Brazil]]

Changes: Vivo (telecommunications)

Latest revision as of 01:16, 10 March 2024

2003–present

2003–2012

2012–2016

2016–present

External links