Vodafone 1984 logo Vodafone logo Vodafone Logo Vodafone 2017
1991–1997 1997–2006 2006–2017 2017–present

Racal Strategic Radio Ltd



Racal Telecom


Racal Telecom



Vodafone 1984 logo

Vodafone (initially named as Racal-Vodafone) launched in 1985 as an operating brand of Racal Telecom. In 1991, Racal Telecom would de-merge from Racal Electronics plc and thus change its name to Vodafone Group plc.


Vodafone 1997

In 1997, the infamous speech mark was unveiled. During this era, Vodafone's then-recent acquired subsidiaries in many countries, as well as its partner networks (which Vodafone had no investment there) would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand (e.g. D2-Vodafone in Germany, JPhone-Vodafone in Japan).

In the early 2000s, all international subsidiaries phased out their local identity in favor of solely Vodafone brand.


Vodafone Logo

In 2006, Vodafone modified the 1997 logo slightly. The wordmark is now in a different font. During Summer 2013, the Vodafone wordmark was removed, as most people could recognize the speech mark logo as Vodafone. The rollout began in September.


Vodafone 2017

On October 6, 2017, Vodafone unveils new positioning and brought the speech mark back to 2D along with its eponymous custom font made by Brand Union (now Superunion), which previously worked with them in 2006 and 2013, respectively.

It also introduced a new campaign and strapline 'The Future Is Exciting. Ready?' with stroke version of speech mark as an outline to its following marketings and advertisements.

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