Changes: Vodafone

Revision as of 08:11, 22 February 2020



1981–1985	1985–1991	1985–1997	1997–2006	2006–2017	2017–present

Racal Strategic Radio Ltd

1981–1985

Voda Racal Telecom

1985–1991

Vodafone

1985–1997

Vodafone (initially named as Racal-Vodafone) launched in 1985 as an operating brand of Racal Telecom. In 1991, Racal Telecom would de-merge from Racal Electronics plc and thus change its name to Vodafone Group plc.

1997–present

1997–2006

In 1997, the infamous speech mark was unveiled. During this era, Vodafone's then-recent acquired subsidiaries in many countries, as well as its partner networks (which Vodafone had no investment there) would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand (e.g. D2-Vodafone in Germany, JPhone-Vodafone in Japan).

In the early 2000s, all international subsidiaries phased out their local identity in favor of solely Vodafone brand.

2006–2017

In 2006, Vodafone modified the 1997 logo slightly. The wordmark is now in a different font. During Summer 2013, the Vodafone wordmark was removed, as most people could recognize the speech mark logo as Vodafone. The rollout began in September.

2017–present

On October 6, 2017, Vodafone unveils new positioning and brought the speech mark back to 2D along with its eponymous custom font made by Brand Union (now Superunion), which previously worked with them in 2006 and 2013, respectively.

It also introduced a new campaign and strapline 'The Future Is Exciting. Ready?' with stroke version of speech mark as an outline to its following marketings and advertisements.

“The new visual identity will place much greater emphasis on Vodafone’s iconic ‘speech mark’ in the biggest change to one of the most recognisable symbols of Vodafone since the ‘speech mark’ logo was created. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications activity. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach”

— Vodafone Press Release

New Logo for Vodafone by Brand Union – Brand New

External links

Vodafone

@@ Line 1: / Line 1: @@
+{{ImageTOC
-:''See also: [[Vodafone (Italy)]]'', ''[[Vodafone (Portugal)]]'', ''[[Vodafone (Spain)]]'', ''[[SoftBank Mobile]] (Former Vodafone)'', ''[[Vodafone (Ukraine)]]'' and ''[[Vodafone (Romania)]]''
+|Racal-instruments.svg|1981–1985
-==1984–1997==
+|Racal_Telecom.png|1985–1991
-[[File:Vodafoneoldlogo.png|200px|center]]
+|Vodafone_1984_logo.svg|1985–1997
-In later years, the logo was more commonly red.
+|Vodafone_1997.svg|1997–2006
-[[File:Vodafoneoldlogored.png|200px|center]]
+|Vodafone Logo.svg|2006–2017
-==1997–2006==
-[[File:Vodafone logo.svg|200px|center]]
+|Vodafone 2017.svg|2017–present
+}}
-This logo is shaped like a SIM card.
+==Racal Strategic Radio Ltd==
-==2006–present==
+===1981–1985===
-[[File:Vodafone Logo.svg|center|200px]]
+[[File:Racal-instruments.svg|center|270px]]
-*[http://www.attitudedesign.co.uk/2006/vodafone-new-brand-review]
-During Summer 2013, the logo had a minor change when the Vodafone wordmark was removed as most people can now recognise the speechmark logo as Vodafone. The rollout began on September 2013.
+==Voda Racal Telecom==
+===1985–1991===
+[[File:Racal_Telecom.png|center|250px]]
+==Vodafone==
+===1985–1997===
+[[File:Vodafone_1984_logo.svg|center|300px]]
+<gallery position="center" hideaddbutton="true" bordercolor="transparent" captionalign="center">
+Vodafone_1984_logo-print.svg|Monochrome variant
+</gallery>
+'''Vodafone '''(initially named as Racal-Vodafone) launched in 1985 as an operating brand of Racal Telecom. In 1991, Racal Telecom would de-merge from Racal Electronics plc and thus change its name to Vodafone Group plc.
+===1997–present===
+====1997–2006====
+[[File:Vodafone_1997.svg|200px|center]]
+<gallery position="center" hideaddbutton="true" bordercolor="transparent" captionalign="center" widths="150">
+Vodafone_logo_print.svg|Monochrome variant
+Vodafone logo.svg|Variant w/ SIM card border
+vodafone-airtouch-logo.svg|Logo as Vodafone Airtouch plc used through 1999 until 2000.
+</gallery>
+In 1997, the infamous speech mark was unveiled. During this era, Vodafone's then-recent acquired subsidiaries in many countries, as well as its partner networks (which Vodafone had no investment there) would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand ''(e.g. D2-Vodafone in Germany, JPhone-Vodafone in Japan)''.
+In the early 2000s, all international subsidiaries phased out their local identity in favor of solely Vodafone brand.
+====2006–2017====
+[[File:Vodafone Logo.svg|200px|center]]
+<gallery position="center" hideaddbutton="true" bordercolor="transparent" captionalign="center">
+Vodafone_2013.svg|2013 variant.
+</gallery>
+In 2006, Vodafone modified the 1997 logo slightly. The wordmark is now in a different font. During Summer 2013, the Vodafone wordmark was removed, as most people could recognize the speech mark logo as Vodafone. The rollout began in September.
+====2017–present====
+[[File:Vodafone 2017.svg|200px|center]]
+<gallery position="center" hideaddbutton="true" bordercolor="transparent" captionalign="center" widths="164">
+Vodafone_2017_print.svg|Monochrome variant
+Vodafone_2017_logo.svg|Horizontal lockup
+Vodafone_Ready.png|The element of logo with slogan 'Ready?'
+</gallery>
+On October 6, 2017, Vodafone unveils new positioning and brought the speech mark back to 2D along with its eponymous custom font made by [[The Brand Union|Brand Union]] (now [[Superunion]]), which previously worked with them in 2006 and 2013, respectively.
+It also introduced a new campaign and strapline 'The Future Is Exciting. Ready?' with stroke version of speech mark as an outline to its following marketings and advertisements.
+{{Quote|The new visual identity will place much greater emphasis on Vodafone’s iconic ‘speech mark’ in the biggest change to one of the most recognisable symbols of Vodafone since the ‘speech mark’ logo was created. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications activity. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach|Vodafone Press Release}}
+*[https://www.underconsideration.com/brandnew/archives/new_logo_for_vodafone_by_brand_union.php New Logo for Vodafone by Brand Union – Brand New]
+==External links==
+*[http://www.vodafone.com Vodafone]
+{{Vodafone}}
+[[Category:Vodafone]]
 [[Category:Telecommunications]]
-[[Category:Ireland]]
-[[Category:Germany]]
-[[Category:Spain]]
-[[Category:Italy]]
-[[Category:Greece]]
-[[Category:Australia]]
-[[Category:New Zealand]]
-[[Category:India]]
-[[Category:Japan]]
 [[Category:Mobile phone companies in the United Kingdom]]
-[[Category:Mobile phone companies in Italy]]
-[[Category:Mobile Phone Companies in Japan]]
 [[Category:Telecommunications companies in the United Kingdom]]
-[[Category:Telecommunications in Australia]]
-[[Category:Telecommunications companies in Japan]]
-[[Category:Vodafone]]
 [[Category:Open Handset Alliance]]
+[[Category:1991]]
+[[Category:Internet providers]]
+[[Category:Cable television companies]]
+[[Category:1985]]
+[[Category:International]]