Vodafone

1981–1985	1985–1991	1985–1997	1997–2006	2006–2017	2017–present

Racal Strategic Radio Ltd

1981–1985

Voda Racal Telecom

1985–1991

Vodafone

1985–1997

Monochrome variant

Vodafone (initially named as Racal-Vodafone) launched in 1985 as an operating brand of Racal Telecom. In 1991, Racal Telecom would de-merge from Racal Electronics plc and thus change its name to Vodafone Group plc.

1997–present

1997–2006

Monochrome variant

Variant w/ SIM card border

Logo as Vodafone Airtouch plc used through 1999 until 2000.

In 1997, the infamous speech mark was unveiled. During this era, Vodafone's then-recent acquired subsidiaries in many countries, as well as its partner networks (which Vodafone had no investment there) would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand (e.g. D2-Vodafone in Germany, JPhone-Vodafone in Japan).

In the early 2000s, all international subsidiaries phased out their local identity in favor of solely Vodafone brand.

2006–2017

2013 variant.

In 2006, Vodafone modified the 1997 logo slightly. The wordmark is now in a different font. During Summer 2013, the Vodafone wordmark was removed, as most people could recognize the speech mark logo as Vodafone. The rollout began in September.

2017–present

Monochrome variant

Horizontal lockup

The element of logo with slogan 'Ready?'

On October 6, 2017, Vodafone unveils new positioning and brought the speech mark back to 2D along with its eponymous custom font made by Brand Union (now Superunion), which previously worked with them in 2006 and 2013, respectively.

It also introduced a new campaign and strapline 'The Future Is Exciting. Ready?' with stroke version of speech mark as an outline to its following marketings and advertisements.

“The new visual identity will place much greater emphasis on Vodafone’s iconic ‘speech mark’ in the biggest change to one of the most recognisable symbols of Vodafone since the ‘speech mark’ logo was created. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications activity. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach”

— Vodafone Press Release

• New Logo for Vodafone by Brand Union – Brand New

External links

• Vodafone