Logopedia
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See also: Vodafone (Italy), Vodafone (Portugal), Vodafone (Spain), SoftBank Mobile (Former Vodafone), Vodafone (Ukraine) and Vodafone (Romania)


1991–1997 1997–2006 2006–2017 2017–present
1991–1997 1997–2006 2006–2017 2017–present

1991–1997

Vodafone 1984 logo

1997–2006

Vodafone 1997

2006–2017

Vodafone Logo

During Summer 2013, the Vodafone wordmark was removed as most people could recognise the speechmark logo as Vodafone. The rollout began in September 2013.

2017–present

Vodafone 2017

On October 6th 2017, Vodafone unveils new positioning and brought the speechmark back to 2D along with its eponymous custom font made by Brand Union. It also introduced new strapline 'The Future Is Exciting. Ready?' with stroke version of speechmark as outline to its following marketings and advertisments.

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