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"VW" redirects here.
This page only shows primary logo variants.
For other related logos and images, see: /Other

Contents

Volkswagen (1937) Volkswagen (1939) Volkswagen 1945 Volkswagen 1949 Volkswagen 1960
1937–1939 1939–1945 1945–1948 1948–1960 1960–1967
 
Volkswagen 1967 Volkswagen (1978) Volkswagen (1989) Volkswagen (1995) Volkswagen (1999)
1967–1978 1978–1989 1989–1995 1995–2000 1999–2000
 
Volkswagen-2000 Volkswagen (2010) Volkswagen logo 2012 VolkswagenUS 2019 Vw logo 2019
2000–2010 2010–2012 2012–2020 2019–2020 (United States) 2019–present


1937–1945

1937–1939

Volkswagen (1937)

Volkswagen was founded on May 28, 1937 by the German Labour Front.

The first logo was designed by the ingeniere Franz Xaver Reimspiess, as the the "VW" initials of the company "Volkswagen" (wich means People's Car in German) placed inside a cogwheel surrounded by silhouettes of flags or wings, which represented a nazi swastika.[1][2]

1939–1945

Volkswagen (1939)

In 1939, the logo was modified prior to World War II. The flags were removed leaving only the cogwheel with the initials inside. This was the emblem with which the famous Wolfsburg factory was inaugurated.

1945–1948

Volkswagen 1945

In 1945, the logo was modified after the end of World War II.

The cogwheel was replaced by a beige circle with a brown outer ring, the initials were colored beige too and the top of the "W" was separated from the circle and the bottom of "V" was further of the "W", a red background was also added. This logo was pretty rare, since very few models use it for a period of time and there isn't much historical documentation about it.

1948–2020

1948–1960

Volkswagen 1949

After the intervention of the British army in Wolfsburg and the new momentum of the German car industry, the logo was retouched in 1948. The colors were removed, the outer ring became thicker and the top of the "W" merged again with the circle, also the "V" was brought closer to the "W".

This became the most iconic design that the company used for more than eighty years. 

1960–1967

Volkswagen 1960

In 1960, the logo was made black and was contained within a square. The outer ring was also removed and the circle and the "VW" initials became thinner.

1967–1978

Volkswagen 1967

In 1967, the logo dropped the square and became azure in color.

1978–1989

Volkswagen (1978)

In 1978, the colours of the previous logo were inverted and the "VW" initials were retouched.

1989–1995

Volkswagen (1989)

The logo used during this time period was a colored version of the 1945 logo. The V was brought closer to the W and the outer ring of the logo became thinner.

1995–2000

Volkswagen (1995)

In 1995, the previous 1978 was reused but with a darker shade of blue than before. Some minor modifications were made to the logo itself, such as making the outer ring thicker.

1999–2000

Volkswagen (1999)

In 1999, the previous logo was slightly modified to have a blue gradient. This variant only appeared on promotional material and was used as a testbed for the 2000 logo.

2000–2020

2000–2010

Volkswagen-2000

The logo received a semi-3D look to update itself for the new millennium.

2010–2012

Volkswagen (2010)

In 2010, Volkswagen got a new logo which became slightly modified into fully 3D.

2012–2020

Volkswagen logo 2012

In 2012, Volkswagen introduced a new logo with the silver lettering appearing to have a shine, as well as the reflection from the 2000 logo (see above) reinstated. The then-current logo was unveiled on September 4, 2012, with the world premiere of the 2013 Volkswagen Golf Mk7 in Berlin. Still being used in Europe and other countries, as well as the official website. After the reveal of the new logo at the Frankfurt Motor Show on September 9, 2019, it was announced that this logo will be replaced worldwide in 2020.

2019–2020 (United States)

VolkswagenUS 2019

On 5 June 2019, Volkswagen refreshed their logo in the United States as a 2D black-and-white version of their 1999 logo. This variant debuted in a TV commercial where the company acknowledges the 2015 emissions scandal and launches its entry into electric vehicles. They used the P.R. disaster as a pivot towards the dramatic change with the tagline In the darkness, we found the light. The logo appears at the end of the spot. The new logo was implemented on Volkswagen's social media in the United States, but it was later confirmed in September that the new logo, revealed in Frankfurt, will replace this one in 2020.

2019–present

Vw logo 2019

In July 2019, it emerged that Volkswagen is planning a more substantial, globally revamp of their logo, following their June refresh in the United States.

The new branding was officially revealed at the Frankfurt Motor Show on September 9, 2019, along with the new ID.3 hatchback. The rebrand also features a new sound logo with a female voiceover saying "Volkswagen", to be used in advertising and in their vehicles' startup. This logo is an homage to the 1967-1978 logo, but the Circle that's on the "VW" symbol is thinner and for the first time the bottom of the "W" it's separated from the circle. The new logo was released to Europe just after the reveal, followed by Asia in October and eventually North and South America sometime in 2020.

References

External links


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