Logopedia
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"VW" redirects here.
1937–1939 1939–1945 1945–1948 1948–1960 1960–1967
1937–1939 1939–1945 1945–1948 1948–1960 1960–1967
1967–1978 1978–1989 1989–1995 1995–2000 1999–2000
1967–1978 1978–1989 1989–1995 1995–2000 1999–2000
2000–2010 2010–2012 2012–2019 2019–2020 (United States) 2019–present
2000–2010 2010–2012 2012–2019 2019–2020 (United States) 2019–present

1937–1945

1937–1939

Volkswagen (1937)

Volkswagen was founded on May 28, 1937 by the German Labour Front.

1939–1945

Volkswagen (1939)

In 1939, the logo was modified prior to World War II.

1945–1948

Volkswagen 1945

In 1945, the logo was modified after the end of World War II.

1948–present

1948–1960

In 1948, the logo is became a circle with the VW of the previous logos retained.

1960–1967

Volkswagen 1960

In 1960, the logo was made black and was contained within a square.

1967–1978

Volkswagen 1967

In 1967, the logo dropped the square and became azure in color.

1978–1989

Volkswagen (1978)

In 1978, the colours of the previous logo were inverted.

1989–1995

Volkswagen (1989)

The logo used during this time period was a colored version of the 1945 logo. The V was brought closer to the W and the outer ring of the logo became thinner.

1995–2000

Volkswagen (1995)

In 1995, the logo had a darker shade of blue than before. Some minor modifications were made to the logo itself, such as making the outer ring thicker.

1999–2000

Volkswagen (1999)

In 1999, the previous logo was slightly modified to have a blue gradient. This variant only appeared on promotional material and was used as a testbed for the 2000 logo.

2000–2019

2000–2010

The logo received a semi-3D look to update itself for the new millennium.

2010–2012

Volkswagen (2010)

In 2010, Volkswagen got a new logo which became slightly modified into fully 3D.

2012–2019

Volkswagen logo 2012

In 2012, Volkswagen introduced a new logo with the silver lettering appearing to have a shine, as well as the reflection from the 2000 logo (see above) reinstated. The then-current logo was unveiled on September 4, 2012, with the world premiere of the 2013 Volkswagen Golf Mk7 in Berlin. Still being used in Europe and other countries, as well as the official website.

2019–2020 (United States)

VolkswagenUS 2019

On 5 June 2019, Volkswagen refreshed their logo in the United States as a 2D black-and-white version of their 1995 logo. This variant debuted in a TV commercial where the company acknowledges the 2015 emissions scandal and launches its entry into electric vehicles. They used the P.R. disaster as a pivot towards the dramatic change with the tagline In the darkness, we found the light. The logo appears at the end of the spot. The new logo was implemented on Volkswagen's social media in the United States, but it was later confirmed in September that the new logo, revealed in Frankfurt, will replace this one in 2020.

2019–present

Vw logo 2019

In July 2019, it emerged that Volkswagen is planning a more substantial, globally revamp of their logo, following their June refresh in the United States. The new logo debuted on jerseys for German football club VfL Wolfsburg[1] and Canadian football clubs HFX Wanderers FC and Pacific FC.[2] The logo also appeared as a vehicle badge in photos of a prototype on the 2020 Golf Mk8 [3] as well as global LGBTQ+ campaign entitled "We Drive Proud".

The new branding was officially revealed at the Frankfurt Motor Show on September 9, 2019, along with the new ID.3 hatchback. The rebrand also features a new sound logo with a female voiceover saying "Volkswagen", to be used in advertising and in their vehicles' startup. This logo is an homeage to the 1960 and the 1967 logos, but the Circle that's on the "VW" symbol is thinner. The new logo was released to Europe just after the reveal, followed by Asia in October and eventually North and South America sometime in 2020.

References

External links


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