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M6 Music logo W9 logo W9 2010 W9 2012 W9 (2018)
1998-2005 2005-2010 2010-2012 2012-2018 2018-present

Launched on 31 March 2005, W9 (French: double-ve neuf) is a national commercial TV channel in France, owned by Groupe M6, which in turn is owned by RTL Group. The channel is named such because W9 is an inversion of M6, the parent channel, and because Groupe M6 won a licence to broadcast on channel 9 on national (TNT) television.

W9 has a focus on entertainment programming, as well as music, targeted at a younger audience than the generalist nature of M6.

M6 Music

1998–2005

M6 Music logo

M6 music 1998

W9 was launched in March 1998 as M6 Music.[1]

W9

2005–present

2005–2010

W9 logo

When television licenses were granted for the new digital terrestrial network (TNT), M6 Music was given a permission to broadcast for free.

On the terrestrial platform, the channels were assigned a pre-determined channel number. The seven historical analogue channels were given numbers 1 through 7, while the seven new channels would get numbers 8 through 14.[2] What exact number the new channels would get was chosen at random through a draw on 7 December 2004.[3] M6 Music was lucky enough to get number 9. This made M6 take the opportunity to rename the channel W9, which is M6 upside-down.[4]

M6 Music changed its name to W9 and launched on TNT on 31 March 2005. (M6 Music was relaunched as a pay-TV channel afterwards in 2012.) The launch identity was created by View.

2010–2012

W9 logo 2010

2012–2018

W9 2012
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A minor change to W9’s launch graphics package from 2005 was introduced on 27 October 2012.

2018–present

W9 (2018)

For the first time in 13 years, W9 launched a completely overhauled look on 19 November 2018, created by Paris-based Gédéon and featuring a graphics package with bright lights, fluorescent colours and sharp typography (set in the Sharp Grotesk typeface in multiple weights and styles). The key design element is a varicoloured slash. The channel adopted the slogan of 100% W9.
All links below in French unless specified.


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