WALB signed on the air on April 7, 1954, under the ownership of Gray Communications Systems (now Gray Television).
1962–1966[]
1966–1970[]
LOGO MISSING
1970–1978[]
1979–present[]
1986–2003[]
Monochrome version
1994 Station ID using Joan Granz's "Impressionist" 1993 ID, notice the "10" is missing.
As Gray purchased WCTV in Tallahassee in 1996, Gray sold WALB to Cosmos Broadcasting, the broadcasting division of Liberty Corporation, in 1998.
2003–present[]
Liberty merged with Raycom Media in 2005; as a result, sold WFXL to Barrington Broadcasting. Raycom then merged with Gray in 2019, returning WALB back to the original ownership that brought it on the air.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5Gray operates this station owned by The E. W. Scripps Company through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Joint venture with Warner Bros. Discovery and Lionsgate. 10Swap of these stations to Marquee Broadcasting in exchange for Marquee's construction permit of KCBU in Salt Lake City pending FCC approval.