WBAL-TV began operations on March 11, 1948, from its original studios on North Charles Street in Downtown Baltimore on VHF channel 11. It is the flagship station of Hearst Television, a subsidiary of New York City-based Hearst Communications, and it has been owned by the company since its inception.
The Reporters and the News open (1960's)
Alternate version with CBS logo; WBAL switched to CBS on August 30, 1981.
Action News open (1970's)
Action News open (1980's)
The same basic design from the previous logo was retained, adding horizontal stripes on the edges of the 11 in the logo.
"We've Got the Touch" ID (1985)
"CBSpirit" ID (1987–1988)
"Get Ready for Channel 11" ID (1989)
This logo was introduced when the station was still with CBS. On January 2, 1995, WBAL-TV regained its NBC affiliation after a 14-year hiatus, swapping affiliations after The E.W. Scripps Company signed an agreement with ABC, which took WMAR-TV's affiliation away from WJZ-TV, which then-owner Westinghouse chose to sign a long-term affiliation contract with CBS (CBS would eventually acquire WJZ-TV outright).