WBBH-TV first signed on the air on December 18, 1968. Before WBBH's existence, NBC programming in the market was relegated to off-hours clearances through a secondary affiliation with CBS affiliate WINK-TV (channel 11). As the second television station in Southwest Florida (after WINK-TV), WBBH shared ABC programming with that station until WEVU (channel 26, now WZVN-TV) signed on the air on August 21, 1974. It was founded by a consortium of local businessmen named Broadcast Telecasting Services, Inc.
Since 1994, WBBH-TV has identified by its primary cable channel location on channel 2 on most cable providers in the area, as opposed to its analog/virtual channel 20.