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1948–1955

Wbz

1951

430734734208973429874

1955–1963

Wbztv57

1963–1996, 2018

OldWBZLogo1963

The logo design, especially the font (called "Westinghouse" or "Anklepants" (due to a similar typeface) by some people), was originally introduced when then-owner Westinghouse Broadcasting (Group W) introduced its design language in 1963. In 2018, this iconic "4" was revived to celebrating the 70th anniversary.

1963–1987

1987–1996

WBZ (1987)

The "4" became italicized in 1987. Then-sister station KDKA-TV would later follow suit in 1991.

On January 2, 1995, WBZ-TV switched affiliations from NBC to CBS, sending the NBC affiliation to WHDH-TV.

1996–1998

WBZ 1996 1

1998–2003

1998–2000

WBZ 1998

2000–2003

WBZ 2000 1

This logo was nicknamed the "Circle 4 Ranch".

2003–2004

2004–2007

WBZ-TV CBS4 2006

WBZ started to use the "CBS 4" brand in 2004, falling it in line with other CBS owned-and-operated stations at that time.

2007–2011

WBZ CBS logo

The "CBS 4" name was abandoned in 2007 in favor of it's call letters. It similar to ITV1 logo which used 3 years earlier, but the color scheme slightly darker and the font is different. Their call letters and CBS logo are white

2011–present

WBZ logo

On December 12, 2011, WBZ adopted a new look and a new news set, at the same time switching to an amber-blue color scheme. This logo is formed from the combination of the "CBS 4" logo used from 2004–07 and the "WBZ" logo used from 2007-11.

See also

External links


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