Logopedia
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Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1948–1955 1951 1955–1963 1963–1987 1987–1996 1996–1998 1998–2000
1948–1955 1951 1955–1963 1963–1987 1987–1996 1996–1998 1998–2000
2000–2003 2003–2004 2004–2007 2007–2011 2011–2015 2015-present
2000–2003 2003–2004 2004–2007 2007–2011 2011–2015 2015-present

1948–1955

WBZ-TV first signed on the air on June 9, 1948, as the only television station that was built and signed on by the Westinghouse Broadcasting Company, and as a primary NBC affiliate on VHF channel 4, which its radio station of the same name was also long associated with the Red Network.

Wbz.jpg

1951

430734734208973429874.png

1955–1963

Wbztv57.png

1963–1996, 2018

OldWBZLogo1963.svg

The logo design, especially the font (called "Westinghouse" or "Anklepants" (due to a similar typeface) by some people), was originally introduced when then-owner Westinghouse Broadcasting (Group W) introduced its design language in 1963. In 2018, this iconic "4" was revived to celebrate its 70th anniversary.

1963–1987

1987–1996

WBZ (1987).svg

The "4" became italicized in 1987. Then-sister station KDKA-TV in Pittsburgh would later follow suit in 1991.

On January 2, 1995, in a group deal with then-owner Westinghouse, WBZ-TV switched affiliations with then-CBS affiliate WHDH-TV (VHF channel 7). WBZ would also debut a new tagline called The Tradition Continues when it switched to CBS that year. Westinghouse would later acquire CBS, making WBZ-TV a O&O.

1996–1998

WBZ 1996 1.svg

1998–2003

1998–2000

WBZ 1998.svg

2000–2003

WBZ 2000 1.svg

This logo was nicknamed the "Circle 4 Ranch".

2003–2004

2004–2007

WBZ-TV CBS4 2006.png

WBZ started to use the "CBS 4" brand in 2004, falling it in line with other CBS owned-and-operated stations at that time.

2007–2011

WBZ CBS logo.svg

The "CBS 4" name was abandoned in 2007 in favor of it's call letters. It similar to ITV1 logo used 3 years earlier, but the color scheme slightly darker and the font is different. Their call letters and CBS logo are white

2011–present

2011-2015

WBZ logo.svg

On December 12, 2011, WBZ adopted a new look and a new news set, at the same time switching to an amber-blue color scheme. This logo is formed from the combination of the "CBS 4" logo used from 2004–07 and the "WBZ" logo used from 2007-11.

2015-present

WBZ 2011 1.svg

External links


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