The station signed on the air as WUSN-TV on September 25, 1954. The station was originally owned by Drayton Hastie. It aired an analog signal on VHF channel 2 and was originally an NBC affiliate with a secondary ABC affiliation. Hastie sold the station to Reeves Telecom in 1960. It shared ABC programming with WCSC-TV until 1962, when WCIV (now WGWG) signed on and took the NBC affiliation. WUSN then became a full-time ABC affiliate.
1958-1969[]
1958–1962[]
SVG NEEDED
Logo with the "ABC Circle A", which was mainly used during its programming.
1962–1969[]
SVG NEEDED
Same as the 1958 logo, but with the 1962 ABC logo. Four days after the introduction of the new logo, it became a full time ABC affiliate.
1969–1970[]
1970–1971[]
WCBD-TV[]
1971–1980[]
In 1971, Reeves then sold Channel 2 to State Telecasting Company, based in the state capital of Columbia. On November 8, 1971, the station adopted its current call letters, WCBD-TV standing for Charleston, Berkeley, and Dorchester counties (the three counties in the Charleston metropolitan area), calls also taken to coordinate with new sister station KCBD in Lubbock, Texas.
This logo also appears to be a modified variant of the ones used by NBC affiliates WESH in Orlando from 1970–92 and KTEW (now KJRH) in Tulsa from 1976-90.
with Call letters
1980–1981[]
It's a Living promo (November 1980)
Channel 2 News promo (Fall 1980)
Similar to the 1970 logo, minus the circle ring.
1981–1982[]
WCBD-TV Newscast Title from early 1981.
"Come On Along with Channel 2!" ID (1982)
1982–1997[]
1982–1996[]
Media General purchased channel 2 from State Telecasting in 1983.
alternate variation with "Charleston"
"That special feeling on Channel 2!" ID (1983–1984)
"You'll love it on Channel 2!" ID (1985–1986)
WCBD TV-2 Eyewitness News Brief from 1985
WCBD-TV 2 Promo for Off-Network Reruns of Trapper John, M.D. in 1985
1996–1997[]
On August 19, 1996, WCBD switched network affiliations with WCIV and its original NBC affiliation returned back to channel 2 for the first time since its sign-on.
1997–present[]
1997–2002[]
Cable-only The WB affiliation, as "WBLN" (1998–2006)
2002–2006[]
Designer:
Media General
Typography:
Helvetica Extended Verdana
Launched:
2006
Newscast logo
2006–present[]
On January 27, 2016, Media General announced that it had entered into a definite agreement to be acquired by Nexstar Broadcasting Group for $4.6 billion. The combined company would be called Nexstar Media Group and own 171 stations (including WCBD-TV). The deal was completed on January 17, 2017.
1Owns a 75% stake of the network, the other 12.5% stake is co-owned between Paramount Global and Warner Bros. Discovery. 2Joint venture with Warner Bros. Discovery, in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%. 3Nexstar operates these stations owned by Mission Broadcasting. 4Nexstar operates this station owned by Cunningham Broadcasting. 5Nexstar operates this station owned by White Knight Broadcasting through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Nexstar operates this station owned by Londen Media Group.