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WAYS-TV

1953–1954

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WQMC-TV

1954–1955

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WCCB

1964–1966

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1966–1967

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1967–1970

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1970–1972

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1972–1974

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1974–1978

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1978–1982

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1982–1986

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1986–1993

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1993–1996

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1996–2002

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2002–2013

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2013–present

March–June 2013 (primary); 2013–present (secondary)

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Used during the switch from Fox to The CW.

Used during the transitional period between Fox and The CW.

June 2013–present

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On June 30, 2013 WCCB formally ended it's relationship with Fox after 27 years, with American Dad! being the final Fox program to air on the station. With the loss of WCCB's Fox affiliation, Fox no longer has any charter affiliates remaining in North Carolina. WCCB formally rolled out its new on-air branding and logo the next afternoon, July 1, 2013, its first day as a CW affiliate. However, most verbal references to the station are to its call letters, with any CW references used obliquely (in the manner of "WCCB, Charlotte's CW"). It marked the first time in a quarter-century that the station has used its call letters on a permanent basis in its branding, this logo are used after the switch.

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