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| 1977–1985 | 1985–1993 | 1993–1996 | 1996–1997 | 1997–2008 | 2008–2021 | 2021–present |
1977–1985[]
Station ID (1979)
Translator Station ID #1 (1982)
Translator Station ID #2 (1982)
Print logo with the WCFE-TV callsign. 
1985–1993[]
.png "Snapshot 1 (1-9-2020 7-01 PM).png (186 KB)")
.png "Snapshot 2 (1-9-2020 7-02 PM).png (211 KB)")
WCFE Cinema logo #1
.png "Snapshot 3 (1-9-2020 7-02 PM).png (210 KB)")
WCFE "Mail Bag" logo
.png "Snapshot 4 (1-9-2020 7-05 PM).png (255 KB)")
WCFE Cinema logo #2
.png "Snapshot 5 (1-9-2020 7-06 PM).png (240 KB)")
.png "Snapshot 6 (1-9-2020 7-07 PM).png (249 KB)")
.png "Snapshot 7 (1-9-2020 7-07 PM).png (181 KB)")
.png "Snapshot 8 (1-9-2020 7-08 PM).png (208 KB)")
WCFE's 10th anniversary logo from 1987.
.png "Snapshot 9 (1-9-2020 7-09 PM).png (242 KB)")
.png "Snapshot 10 (1-9-2020 7-09 PM).png (149 KB)")
.png "Snapshot 11 (1-9-2020 7-09 PM).png (177 KB)")
Newshour promotion.
.png "Snapshot 12 (1-9-2020 7-09 PM).png (203 KB)")
.png "Snapshot 13 (1-9-2020 7-09 PM).png (202 KB)")
.png "Snapshot 14 (1-9-2020 7-10 PM).png (235 KB)")
1993–1996[]
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Franki Valli & The Four Seasons
In 1993, the station rebranded as Mountain Lake Public Television to reflect on not only its growing viewership, but also to recognize Plattsburgh's location between the Adironacks and Lake Champaign.
1996–1997[]
Production logo (1996—1999)
.png "Snapshot 15 (1-9-2020 7-10 PM).png (225 KB)")
1997–2008[]
Station ID (1999–2003)
Kids Club Birthdays (1999–2003)
In 1997, it modified its branding to the current Mountain Lake PBS.
2008–2021[]
2021–present[]
