In 1993, the station rebranded itself as Mountain Lake Public Television to reflect on not only its growing viewership, but also to recognize Plattsburgh's location between the Adironacks and Lake Champaign.
1996–1997[]
Production logo (1996—1999)
1997–2008[]
Station ID (1998–2003)
Kids Club Birthdays (1998–2003)
In 1997, WCFE-TV modified its branding to their current branding, Mountain Lake PBS.
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