An entirely new logo design for the station was introduced on June 5, 2017.
2019–2024[]
Darker variant
Watermark variant
2019 ID
2023 ID
WCIU-TV became an affiliate of The CW on September 1, 2019, after it moved the affiliation from MyNetworkTV O&O WPWR-TV, in turn, carried it secondarily after WGN-TV dropped the affiliation in 2016. "The U" branding moved to WMEU-CD, simulcast on WCIU's second subchannel, on the same day.
2024–present[]
SVG NEEDED
"The U" branding was reintroduced to WCIU's main channel with an updated logo on August 1, 2024, one month ahead of the CW affiliation returning to WGN-TV on September 1.