WCWF

WSCO-TV

1984–1987

1993–1997

LOGO MISSING

After having been forced off the air in 1987 due to financial problems with then-owner Northeastern Wisconsin Christian Television Inc., VCY America, who purchased the station's license that same year, returned channel 14 on the air in 1993 as a sister station to WVCY-TV in downstate Milwaukee carrying religious and home shopping programs.

1997–1998

WPXG-TV

1998–1999

WPXG-TV "PAX" ID from 1998

WIWB-TV

1999–2001

On June 2, 1999, Paxson sold WPXG to ACME Communications; the station immediately became a primary WB affiliate and changed its call sign to WIWB, originally branded as "WB 14" and later "Wisconsin's WB". Before it joined the network, WB programming in Northeastern Wisconsin was previously seen either through cable providers that carried Chicago-based superstation WGN and/or Milwaukee's WVTV or during off hours on UPN affiliate WACY-TV (channel 32; Kids' WB programming aired as part of WACY's children's lineup).

2001–2004

2004–2006

2006–2010

Due to ACME's ownership by former WB executive Jamie Kellner, WIWB's pursuit of the CW affiliation was assumed to be a formality. Indeed, on March 9, 2006, ACME Communications affiliated most of their stations with The CW, including WIWB. The station officially joined the network upon its September 18, 2006, launch. Prior to that date, it temporarily carried not only WB programs, but also shows from UPN after WACY-TV dropped UPN before that network's closure to join MyNetworkTV. At the time, ACME decided not to change the callsigns of any of their WB-to-CW affiliates to avert any further confusion from the launch of the two new networks.

WCWF-TV

2010–2024

CW14 green logo

With "Dare to Defy" slogan

On June 4, 2010, LIN TV Corporation, owner of Green Bay's Fox affiliate WLUK-TV, as part of an agreement with ACME Communications in three markets where both companies owned stations, announced that it would begin to operate WIWB through separate shared services and joint sales agreements; WLUK would provide WIWB with technical, engineering, promotional, administrative and other operational support services, as well as joint advertising sales for the two stations. In April 2011, the FCC approved the ownership transfer of WCWF from ACME to LIN TV, also applying the requested failing station waiver. On March 21, 2014, LIN Media entered into an agreement to merge with Media General in a $1.6 billion deal. Because Media General already owned ABC affiliate WBAY-TV (which was acquired in 2013 as part of Media General's merger with Young Broadcasting), On August 20, 2014, Media General announced that it would keep WBAY and sell WLUK and WCWF, along with WJAR/Providence and WTGS/Savannah, to Sinclair Broadcast Group in exchange for Sinclair stations in Tampa Bay (WTTA), Harrisburg (WHTM-TV) and Colorado Springs (KXRM-TV and KXTU-LD). As part of its acquisition, Sinclair announced it would seek a continuation of the FCC rules waiver allowing the joint ownership of WCWF and WLUK. The sale was completed on December 19.

2024–present