WEAU-TV (the "-TV" suffix would be dropped on October 1, 2012) first signed on the air on December 17, 1953 as a primary NBC affiliate on VHF channel 13, owned by the Central Broadcasting Company. Morgan Murphy Media and also included the Eau Claire Leader-Telegram along with WEAU radio (790 AM now WEAQ at 1150 AM, and 94.1 FM now WIAL).
1957–1962[]
1962–1968[]
1968–1974[]
1974–1976[]
1976–1994[]
1976–1986[]
1976–1979
Station ID (1976–1979)
WEAU was only one of few stations that kept the original Big N logo after NBC dropped it in 1979. They would use the new Big N logo of 1979/80 a few times in the early 1980s.
1986–1994[]
1994–2001[]
"News Center 13" logo
2001–present[]
2001–2008[]
2008–2010[]
2010–2023[]
WECX-LD/WEAU-DT10 (2021-present) logo.
WECX-LD/WEAU-DT10 (2021-present) print logo.
WEAU-TV news opens
2023-present[]
In December 2023, WEAU dropped the NBC peacock alongside all other Gray-owned NBC stations in which WEAU became 13 News.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel. 1Local CW affiliate carries only sports programming.
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