This logo debuted on April 5, 1982, with an image campaign called "The Spirit of Tampa Bay". The logo was designed by artist Aki Seki, however, it bears similarity with a logo used by SEQ–TV in Maryborough, Queensland, Australia from 1976-1977.
In January 1983, WFLA-TV changed its call letters to WXFL as then-owner Media General sold its sister radio stations WFLA-FM and WFLA-AM. The radio stations got to keep their call letters and Channel 8 was forced to change theirs.
The rule on television and radio call letters not belonging to different owners was ratified and on January 1, 1989, channel 8 regained the WFLA-TV call letters. Also, this "8" logo was used from 1989 to 2000.
1Nexstar operates these stations owned by Mission Broadcasting. 2Nexstar operates this station owned by Cunningham Broadcasting. 3Nexstar operates this station owned by White Knight Broadcasting through an SSA. 4Nexstar operates this station owned by Vaughan Media. 5Predecessor company of LIN Media. 6Currently a repeater for WWLP. 7Owned by Super Towers, Inc., Nexstar operates this station through a SSA; sale of station to Mission Broadcasting bending FCC approval. 8Joint venture with Discovery, Inc., in which Nexstar owns 31% while Discovery owns the remaining 69%.