In 1993, WFLD began de-emphasizing references to the number 32, and began referring to itself simply as Fox Chicago.
In 1994, WFLD changed its branding to Fox Thirty-Two, with the channel number being spelled as a hyphened word.
In 1997, WFLD reverted back to its Fox Chicago branding.
After spending 20 years being branded as Fox Chicago under some capacity, WFLD reverted back to the Fox 32 branding on November 12, 2012. The logo was again updated to match its sister stations as a result.