The predecessor of WFRV-TV is WNAM-TV, a UHF station (Channel 42) owned and operated by the Neenah-Menasha Broadcasting Company and serving as a sister station to WNAM radio.
By 1954, Valley Telecasting Company was preparing to launch WFRV-TV (Channel 5), promoting its efforts in trade ads such as that shown here. Fearing that a third VHF signal in the Green Bay/Fox Cities TV market would doom its UHF outlet, WNAM-TV's owners suspended the station's operations at the beginning of 1955 and merged with Valley Telecasting.
WFRV-TV formally commenced programming on Channel 5 in May 1955, using the studios and facilities of the former WNAM-TV.
WFRV switched affiliations from ABC to NBC in 1959.
In 1976, WFRV and satellite WJMN-TV adopted logos that utilized the Verona Serial Heavy font used by fellow Orion Broadcasting stations in Louisville (WAVE), Cedar Rapids (WMT-TV), and Evansville (WFIE).
On April 18, 1983, WFRV rejoined ABC after 24 years away. The "5" became enclosed in a circle.
After its owner Midwest Radio and Television was purchased by CBS, WFRV-TV became a network owned-and-operated station on March 15, 1992 (with WBAY-TV taking over the ABC affiliation). With the switch came an exit of the "5" logo from its ABC-era circle.
Early 2001–Late 2001
This short-lived logo was the last to incorporate the Orion-era "5" logo.
TV stations in Green Bay