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WNAM-TV[]

1954–1955[]

WNAM-TV Neenah-Menasha WI 1954

The predecessor of WFRV-TV is WNAM-TV, a UHF station (Channel 42) owned and operated by the Neenah-Menasha Broadcasting Company and serving as a sister station to WNAM radio.

WFRV-TV[]

Pre-launch[]

WFRV-TV Green Bay WI (pre-launch promotion) 1954

By 1954, Valley Telecasting Company was preparing to launch WFRV-TV (Channel 5), promoting its efforts in trade ads such as that shown here. Fearing that a third VHF signal in the Green Bay/Fox Cities TV market would doom its UHF outlet, WNAM-TV's owners suspended the station's operations at the beginning of 1955 and merged with Valley Telecasting.

1955–1959[]

WFRV-5-1955

WFRV-TV formally commenced programming on Channel 5 in May 1955 as an ABC affiliate, using the studios and facilities of the former WNAM-TV.

1959–1969[]

WFRV-5-InColor-1959

WFRV switched affiliations from ABC to NBC in 1959.

1969–1973[]

Screen Shot 2020-01-17 at 6.28.42 PM

1973–1976[]

WFRV-TV (1975)

In the mid-1970s, WFRV would use a logo in the same Microgramma typeface as those of WCSC-TV in Charleston, South Carolina and WTVF in Nashville.

1976–2001[]

WFRV76 numerical

In 1976, WFRV and satellite WJMN-TV adopted logos that utilized the Verona Serial Heavy font used by fellow Orion Broadcasting stations in Louisville (WAVE), Cedar Rapids (WMT-TV), and Evansville (WFIE).

1976–1983[]

WFRV 1976

1983–1992[]

WFRV 1983

On April 18, 1983, WFRV rejoined ABC after 24 years away. The "5" became enclosed in a circle.

1992–1996[]

WFRV 1992

After its owner Midwest Radio and Television was purchased by CBS, WFRV-TV became a network owned-and-operated station on March 15, 1992 (with WBAY-TV taking over the ABC affiliation). With the switch came an exit of the "5" logo from its ABC-era circle.

1996–2001[]

Wfrv01021999 nxpromo

Early 2001–Late 2001[]

WFRV 2001

This short-lived logo was the last to incorporate the Orion-era "5" logo.

2001–present[]

WFRV 5 numeral

2001–2003[]

WFRV-5-2001

2003–2006[]

WFRV 2003

2006–2012[]

WFRV 2006

CBS sold both WFRV and WJMN to Liberty Media in 2007, who in turn would sell them to Nexstar Broadcasting Group in 2011.

2012–present[]

Wfrv local 5 logo
WFRV-TV Green Bay WI 2018


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