WFRV-TV

WNAM-TV

1954–1955

The predecessor of WFRV-TV is WNAM-TV, a UHF station (Channel 42) owned and operated by the Neenah-Menasha Broadcasting Company and serving as a sister station to WNAM radio.

WFRV-TV

Pre-launch

By 1954, Valley Telecasting Company was preparing to launch WFRV-TV (Channel 5), promoting its efforts in trade ads such as that shown here. Fearing that a third VHF signal in the Green Bay/Fox Cities TV market would doom its UHF outlet, WNAM-TV's owners suspended the station's operations at the beginning of 1955 and merged with Valley Telecasting.

1955–1959

WFRV-TV formally commenced programming on Channel 5 in May 1955, using the studios and facilities of the former WNAM-TV.

1959–1969

WFRV switched affiliations from ABC to NBC in 1959.

1969–1973

Print ad using logos for WFRV and its Upper Michigan-based repeater WJMN-TV.

1973–1976

In the mid-1970s, WFRV would use a logo in the same Microgramma typeface as those of WCSC-TV/Charleston and WTVF/Nashville.

1976–2001

In 1976, WFRV and satellite WJMN-TV adopted logos that utilized the Verona Serial Heavy font used by fellow Orion Broadcasting stations in Louisville (WAVE), Cedar Rapids (WMT-TV), and Evansville (WFIE).

1976–1983

"5 Country" logo

1983–1992

WFRV Win, Lose or Draw promo using graphics from "Something's Happening on ABC" campaign (1988)

WFRV Oprah Winfrey Show premiere promo

On April 18, 1983, WFRV rejoined ABC after 24 years away. The "5" became enclosed in a circle.

1992–1996

After its owner Midwest Radio and Television was purchased by CBS, WFRV-TV became a network owned-and-operated station on March 15, 1992 (with WBAY-TV taking over the ABC affiliation). With the switch came an exit of the "5" logo from its ABC-era circle.

1996–2001

Early 2001–Late 2001

This short-lived logo was the last to incorporate the Orion-era "5" logo.

2001–present

2001–2003

2003–2006

2006–2012

CBS sold both WFRV and WJMN to Liberty Media in 2007, who in turn would sell them to Nexstar Broadcasting Group in 2011.

2012–present