WFSB originally signed on the air on September 23, 1957 as WTIC-TV on VHF channel 3, owned by the Hartford-based Travelers Insurance Company, along with WTIC radio (1080 AM and 96.5 FM).
1958–1961[]
"Parade of Progress" intro (May 1958)
1961–1967[]
"Perception" intro (February 14, 1965)
1967–1972[]
1972–1974[]
Standalone numeral
in late 1972, Travelers Insurance decided to exit broadcasting. The announcement was made to the staff at an employee meeting held in Studio A on January 15, 1973. While the WTIC radio stations were spun off to a company formed by station management called 1080 Corporation, WTIC-TV was sold to The Washington Post Company. The sale of all three stations was closed on March 8, 1974 and the Post's broadcasting division, Post-Newsweek Stations, changed channel 3's call letters on that date to the current WFSB in honor of broadcasting division president Frederick S. Beebe, who had passed away a few months earlier. At the time, the FCC did not allow television and radio stations in the same market to share the same call letters if they had different owners. To get the WFSB call letters, the Post had to convince Framingham State College in Framingham, Massachusetts to give up those call letters, which were used on the college's low-power FM radio station, whose call letters were changed to WDJM-FM as a result of the switch. The WTIC call letters returned to Connecticut television in 1984 when Arch Communications, owned by the son of the then-owner of WTIC radio, launched a new independent (now a Fox affiliate) station on UHF channel 61.
WFSB The One and Only ident from Screengrab on TV from a Camrea (1983)
WFSB "Passover Greetings" station ID (April 1984)
"We've Got the Touch" ID #1 (1984–1985)
"We've Got the Touch" ID #2 (1984–1985)
"The One & Only Sky 3"
"We've Got the Touch" ID #1 (1985–1986)
"We've Got the Touch" ID #2 (1985–1986)
1983-1986
"Share the Spirit" ID (1986-1987)
"CBSpirit" ID (1987–1988)
Station ID (1986–1993)
"Television You Can Feel" ID (1988-1989)
"Get Ready" ID (1989-1990)
1993–present[]
1993–2004[]
In June 1997, Post-Newsweek Stations traded WFSB to the Meredith Corporation in exchange for WCPX-TV (now WKMG-TV) in Orlando, Florida. The sale closed that September although the Post-Newsweek group maintained its base in Hartford until 2000, when the company relocated to its then-largest station, WDIV-TV in Detroit.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5Gray operates this station owned by The E. W. Scripps Company through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Joint venture with Warner Bros. Discovery and Lionsgate. 10Swap of these stations to Marquee Broadcasting in exchange for Marquee's construction permit of KCBU in Salt Lake City pending FCC approval.