WFSB originally signed on the air on September 23, 1957 as WTIC-TV on VHF channel 3, owned by the Hartford-based Travelers Insurance Company, along with WTIC radio (1080 AM and 96.5 FM).
"Parade of Progress" intro (May 1958)
"Perception" intro (February 14, 1965)
in late 1972, Travelers Insurance decided to exit broadcasting. The announcement was made to the staff at an employee meeting held in Studio A on January 15, 1973. While the WTIC radio stations were spun off to a company formed by station management called 1080 Corporation, WTIC-TV was sold to The Washington Post Company. The sale of all three stations was closed on March 8, 1974 and the Post's broadcasting division, Post-Newsweek Stations, changed channel 3's call letters on that date to the current WFSB in honor of broadcasting division president Frederick S. Beebe, who had passed away a few months earlier. At the time, the FCC did not allow television and radio stations in the same market to share the same call letters if they had different owners. To get the WFSB call letters, the Post had to convince Framingham State College in Framingham, Massachusetts to give up those call letters, which were used on the college's low-power FM radio station, whose call letters were changed to WDJM-FM as a result of the switch. The WTIC call letters returned to Connecticut television in 1984 when Arch Communications, owned by the son of the then-owner of WTIC radio, launched a new independent (now a Fox affiliate) station on UHF channel 61.
"Eyewitness News" promo from 1974
Station ID #2
"The One & Only Channel 3" ID
"Great Moments on Channel 3" ID (1982–1983)
WFSB "Passover Greetings" station ID from April 1984
"We've Got the Touch" ID #1 (1984–1985)
"We've Got the Touch" ID #2 (1984–1985)
"The One & Only Sky 3"
"We've Got the Touch" ID #1 (1985–1986)
"We've Got the Touch" ID #2 (1985–1986)
"CBSpirit" ID (1987–1988)
Station ID (1986–1993)
Logo bug with CBS wordmark.
Station ID (1993-1996)
Alternate logo as "Hartford CBS".
Promo from 1996-2000
In June 1997, Post-Newsweek Stations traded WFSB to the Meredith Corporation in exchange for WCPX-TV (now WKMG-TV) in Orlando, Florida. The sale closed that September although the Post-Newsweek group maintained its base in Hartford until 2000, when the company relocated to its then-largest station, WDIV-TV in Detroit.