Originally signed on the air on December 14, 1981, channel 28 was the flagship station of Family Group Broadcasting, which also owned WFTX-TV, WFGX-TV, WPGX-TV, WVFT-TV, WGBA-TV and WLAX-TV.
The Family Group Broadcasting sold WFTS-TV to Capital Cities on April 22, 1984, becoming their first television station in Florida, the group's first (and only) independent station, and the last station to be acquired by the group prior to its merger with ABC.
In March 1985, Capital Cities announced its intent to acquire ABC. In order to comply with the limits imposed by the FCC at the time, Capital Cities opted to sell both WFTS-TV and the ABC owned-and-operated station WXYZ-TV in Detroit to The E.W. Scripps Company, which the sale would be finalized in January 1986.
WFTS-TV picked up the Fox affiliation after WTOG disaffiliated from the network. The "28" design was used from 1987 until 2002, when it was retired in favor of Action News. Despite having the "FTS" as its call letters and its meaning as "Fox Television Station", Fox Television Stations would not have a station of its own until the swap in 1994, with the affiliation move to then-CBS affiliate WTVT and the acquisition of then-owner New World Communications in 1997.
Fox 28 Kids Club official membership ad
Station ID (September-December 1994)
"28 Tampa Bay" branding variant
28 Tampa Bay News vertical logo
28 Tampa Bay News horizontal logo
Website logo (1996-1998)
28 Tampa Bay News Station ID (1994)
Station ID (1994-2002)
Used after Fox moved to former CBS affiliate WTVT, with ABC from its affiliate at the time WTSP to then-Fox affiliate WFTS-TV.
ABC 28 was rebranded to ABC Action News in 2002, in full-time for both its general and news programming simultaneously.
Rare version of the logo with the call letters and channel number.
News open (2012-2019)
Version with slogan
WFTS-TV news opens
As of 2021, this is still being used in tandem with the next logo.